The industrial automation sector is growing rapidly, driven by technological advancements, energy efficiency initiatives, and increasing demand for smart infrastructure. Surfing this wave of growth, Bharat Bijlee, a pioneer in electrical engineering in India, is a force to be reckoned with.
Established in 1946, the company operates two primary business segments, namely Power Systems, which includes Transformers and EPC Projects, and Industrial Systems, comprising Electric Motors, Drives & Automation, and Magnet Technology Machine verticals. It has an exclusive technology partnership with KEB Automation KG, Germany, since 2007, for Variable Speed AC VFDs, Servo Drives, Geared Servo Motors, and Multi-Axis Motion Controllers.
This collaboration enables the company to assemble and take to market Combivert F6 Drives from 11-450 kW to industries such as Plastics, Metal, Textile, Machine Tools, Printing & Packaging, Material Handling, Cranes and Electric Vehicles, regardless of application complexity.
A Legacy of Trust & Innovation
For decades, KEB Drives have been at the heart of industrial motor control, offering flexibility, performance, energy efficiency and precision.
Bharat Bijlee brings these globally trusted solutions to Indian manufacturers, with 16,000+ servo systems, including 5,000+ packages with its own SynchroTorq® synchronous servo motors, delivered. The offering includes HMIs, SCADA systems and Industry 4.0-ready controllers, with software-selectable motor modes and communication protocols.
Demanding automation applications need exceptional repeatability, rapid dynamic response, precise torque and speed control, and accurate positioning, while ensuring functional safety and energy efficiency. The company addresses these performance requirements through customized, high-performance solutions, backed by reliable, localised service, to fulfill a key customer need in India’s evolving industrial automation landscape.
At Bharat Bijlee, every solution starts with understanding the application. Cross-functional teams, comprising domain experts, design specialists, and application engineers, collaborate with clients from the initial discussion to commissioning. Whether it’s a custom motor-drive pairing for a screw press or high-frequency spindles, the focus is on performance and durability. Employees are empowered to continuously improve, take ownership, and grow through learning.
Bharat Bijlee also drives cost of ownership through performance. Its Gen 6 drives and servo systems offer energy savings of 30–50 percent, lower maintenance, and consistent quality. Features like power-off thread protection for textile machinery, and wide input voltage tolerance for the plastic industry, reduce downtime and resource waste. For e-Mobility, compact modular drives support multiple auxiliary functions while meeting global compliance standards.
Beyond Installation Support
Customer support plays a vital role in shaping the company’s direction. The BB ServiceLINE provides real-time request tracking via SAP, and a comprehensive quality assurance framework ensures that feedback is swiftly translated into action. A culture of follow-through, backed by a well-equipped diagnostic center, and a mobile app for real-time troubleshooting and training, reinforces Bharat Bijlee’s reputation as a partner that listens, adapts and delivers.
In the words of Bhadresh Dani, Vice President (Drives & Automation), “Bharat Bijlee is more than a technology partner, it is a solutions partner that combines innovation and integrity to empower India’s industrial growth story”. Even after a system is installed, the company remains engaged. If results deviate from expectations, Bharat Bijlee steps in with recalibration, reprogramming, or even a redesign, ensuring that solutions evolve with customer needs.
The roadmap ahead includes scaling drive ratings up to 1000 kW, widening the servo motors range, expanding the e-Mobility product line, and refining the value proposition, all the while improving customer experience with upgraded apps, training modules, and smarter service interfaces.
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