Increasing investments in the construction industry and a substantial rise in demand for design services are expected to fuel the global Architectural services market growth. Another factor such as the gradual shifting of the architectural industry towards the consultancy service industry is also anticipated to impact this market. Also, the demand for urban planning services is projected to reach a high rate in the coming years due to the increasing demand for infrastructure development projects and smart city projects by the government. The urban design and urban planning are incredibly important to the overall look, feel, and functionality of any city. Therefore, clients today are looking for companies offering innovative architecture & urban design services.
This is where BETWEENLINES comes into the picture. Established in 2003 by Guru Prasanna and Deepa Suriyaprakash, BETWEENLINES is Bangalore based company offering Architecture, Urban Design, and Interior Design services. The company believes that the process behind the design problem is similar irrespective of the scale of operation. The company laps up every project irrespective of the type and size of the project. The principal architects of BETWEENLINES, not only bring their expertise at the urban and architectural scale but are also highly research inclined.
“We initially relied on the construction industry and started operating as architects. But very soon we realized the significance of diversifying. And, through the support of our research division, we
kept diversifying into other sectors and keep adopting them. Researching is not only an integral part of our process but also a discipline of work we pursue,” says Guru Prasanna, Founder & CEO of BETWEENLINES.
“Apart from providing architectural, interiors, and urban design services or master planning services, we also offer product facilitation,” he adds.
BETWEENLINES also gets opportunities to collaborate with creative professionals from other fields, when it embraces a diversity of projects. Therefore, BETWEENLINES works with an equal zest for all types of projects, be it Urban design, Interior design, or an intensely public project.
A few of the notable works of BETWEENLINES include the Isolation Wards in Bangalore for COVID-19 patients, designed by the company, Co-Optex Handloom Café in Chennai, LE Resort in Sakleshpur, DIY Gaushala in Bidadi.
Out-of-the-box solutions
Apart from offering structured services in which the market is already established, BETWEENLINES also works on providing out-of-the-box solutions. One such project the company is currently working for is agricultural master planning project called “Can agriculture and solar power plant work together?”
The company laps up every project irrespective of the type and size of the project. The principal architects of BETWEENLINES, not only bring their expertise at the urban and ar chitectural scale but are also highly research inclined.
Another innovative project by the company is for Bangalore based ATREE. BETWEENLINES operates as toolmakers, by designing newer tools for manufacturing furniture made outfor Lantana Camera (as an alternative resource) for suitable industries.
BETWEENLINES firmly believes that the solution for every problem cannot be found just from one specialization. It needs to be multi-disciplinary, otherwise, the solution will not beholistic. The company looks for collaborators and connects with various types of collaborators, which has now helped to build a huge network to whom they reach out in times of designing specialized solutions.
Furthermore, with BETWEENLINES’ young and energetic team who are research-driven and inquirydriven, the company is able to work for different types of projects and come up with newer solutions. “All this is possible only because of ourteam and large research division,” concludes Guru Prasanna.
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