Arvind Limited, textile to technology conglomerate and the largest manufacturer of denims in India, has collaborated with Textile Genesis, a block-chain facilitated digital transparency platform for apparel supply chain. The partnership would address the emerging need for transparency across the Denim supply chain, backed by a credible traceability mechanism.
The Textile Genesis’ platform would offer complete traceability of upstream (cotton and other inputs) being used by Arvind to the customers. This technology works directly with a network of key sustainable fibre suppliers and textile chain partners helping create a sustainable ecosystem for major brands and retailers, the two
firms said in a joint media release.
Discussing about the new initiative Aamir Akhtar, CEO, lifestyle fabrics – Denim, Arvind Limited stated, “At Arvind Denim, it is our constant endeavour to bring the latest in design and innovation to our key partners/customers backed with a promise of sustainability. This is yet another step in that direction. We are elated to embrace this new technology which will prove impactful in coming times.”
“Sustainability and traceability are really two sides of the same coin, and great to see Arvind taking a lead on both fronts. Our supply chain traceability platform will create end-to-end traceability for Arvind’s innovative and sustainable products across the entire supply chain using Fibercoins traceability technology,” stated Amit Gautam, CEO & founder of TextileGenesis.
Arvind Denim’s wide range of sustainable offerings such as single-origin non-conflict cotton Renaissance range of recycled cotton, polyester and other man-made fibres; natural indigo etc, would be available with full track and trace.
The digital Fibercoins technology from Textile Genesis, permits brand and retailers full value chain traceability and visibility along with ESG (environmental, social and governance) credentials of the supply chain partners from fibre-origin to retail.
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