Aquaculture industry in India produces more than 12 million tonnes of fish every year. The volume has been achieved owing to relentless efforts by farmers and aquaculture product manufacturers. Both the sectors have worked hand in hand to transform the aquaculture industry. Making a mark in this segment is Virbac that is a recognised global manufacturer of aquaculture products and has now been operating in India. “In each culture area we have technical and skilled sales forces that support the farmers to make profitable aquaculture. This in turn helps to build trust with farmers and increase the country’s aquaculture production,” says Satish Pasrija, Managing Director, Virbac India.
Adapting to the rapidly-changing needs of consumers
Keeping the processes of the aquaculture industry in mind, Virbac produces feed supplements, probiotics, shrimp hatchery and water management solutions. It is an exclusive Veterinary company which works for all animals. In India their major focus areas are cattle, canine, sheep, poultry & aquaculture. The company believes in nurturing entrepreneurship which allows them to be resilient and reinvent themselves to quickly adapt to the rapidly-changing needs of their consumers.
Virbac is a customer driven company and as
a company they pay attention to people as they put people as first to provide each employee with an environment of continuous development, so they can grow and move the company forward. It manufactures a wide range of products which include probiotics, feed supplement, sanitizers and disease diagnostics kits. “We believe in developing and manufacturing products which are safe, unique, and are easy to use for the farmers. We do regular market research to understand the customers’ experience with our products and services. Our customer orientation helps us fulfil the changing needs of the market and keep our customers delighted,” states Satish.
In each culture area we have technical and skilled sales forces that support the farmers to make profitable aquaculture. This in turn helps to build trust with farmers and increase the country's aquaculture production
Virbac’s products are well known to the farmers and aquaculture experts. The ponds and farmers are basically located out of rural India. Their products are readily available to the farmers whenever they require. This has been possible due to the strong distribution network of Virbac and the associated retailers in various locations of India.
Contributing to the growth of aquaculture industry
Virbac takes pride in contributing to the growth of the aquaculture industry by providing sustainable solutions to the farmers. Indian aquaculture industry sometimes faces challenges and sometimes gets high demand from the globe. With the growth of this demand, there has been volumetric increase in production. And a higher production rate must not mean deterioration of quality which is why Virbac is always the trusted partner of farmers during the ups and downs in the industry.
Considering the culture dynamics and species inclusion in aquaculture, Virbac is looking at this segment to further its growth. “To cater to this growth we will be launching some products which will be most innovative and cost effective to farmers. We will be striving hard to provide tools to farmers so that they can do farming in the most sustainable way,” concludes Satish.