The emerging and booming segment of last-mile deliveries, and quick commerce have brought immense change in consumer patterns, reshaping the cold storage industry. Advanced Cold chain infrastructure is crucial for maintaining the quality and safety of perishable goods from production to consumption. In India, inadequate cold chain facilities pose significant challenges to the food industry, affecting product quality, increasing spoilage, and limiting market access.
As of 2024, India has approximately 38 MMT, short of the estimated 80 MMT requirement, while also suffering inefficiencies like inadequate temperature control and poor maintenance of storage facilities. This is where NSR Farm Fresh emerges as the ideal partner.
One of the top 10 cold storage companies in India, and a prominent name in South India, NSR Farm Fresh is renowned for its quality-focus, ensuring client products are safely stored. Established in 2013, the company has built its distinction for modernizing a traditional sector and striving to overcome regional disparities of cold chain infrastructure’s concentration in urban areas, leaving rural and remote regions underserved. Its futuristic mindset empowered the company to establish critical infrastructure lacking in the industry, which hindered India’s ability to meet international food safety standards, limiting export opportunities.
Establishing Modern Systems
While traditional cold storage service providers lacked palletised and modern material handling solutions, NSR invested into these resources to offer a more quality-driven solution, particularly with the capacity to handle high volume. The resulting minimal to no damage to the products, much hygienic handling solutions, and expertise in seamless supply chain propelled the company to a leadership position.
What started as a business in cold storage for vegetables and popular products of the time, quickly embraced market dynamics to become the partner of choice for leading frozen foods brands including ice cream giants, and more. Ensuring minimal wastage, high volume handling capacity, complete traceability, and regular audits and updates for businesses trusting it with their products, NSR has grown into a trusted ally, offering world-class cold storage services.
“As cold storage service providers, we take the responsibility to look into the quality of the products and maintain it. We maintain optimal temperature and space availability for diverse products, ensuring our clients’ needs are fulfilled, and their products are not spoiled. Our QC teams implement rigorous checks to ensure products remain viable for long”, shares Balaji Chandrasekharan, Director and Son of the Founder, NSR Farm Fresh.
Flexible, Comprehensive Solutions
While the sector largely struggles with fragmentation which lowers efficiency and potential for value addition, NSR Farm Fresh is an all-in-one solutions partner offering comprehensive, flexible facilities that best match diverse user requirements. Comprising a huge facility 10,000 Mts, featuring with 20+ rooms ranging from positive to negative temperatures and controlled environments, the company possesses ample space for small to large storage volumes.
Room sizes varying from 15 tons, 100 tons, 500 tons, going all the way up to 2000 tons storage space are provided so all client storage requirements are appropriately met. This move also addresses the glaring issue of underutilization of existing facilities.
One of NSR’s specialties is its contractual renting of storage rooms, allowing businesses to store their products in their own requirement. Businesses get complete control of usage of the dedicated space, gaining the ability to monitor their products personally to their complete first-hand satisfaction. This flexibility sets it apart from other service providers that have more rigid control and space usage systems.
One of NSR’s specialties is its mechanised handling, strategic location, its provision of storage rooms with various volumes , which allows businesses to store their products in their own manner
Moreover, NSR limits space usage, ensuring 100 percent selectivity. It prioritizes product quality and integrity, leaving ample room for the products to stay in optimal shape and conditions. The products are also carefully taken to designated spaces, ensuring they are stored in the perfect temperature and environment.
With mechanized systems installed throughout the facility, the company ensures that goods are safely handled from entry to departure. The implementation of mechanized processes enables the company to handle huge volumes, be more selective in service provisions, and facilitate easier inventory management and allied services.
The facility also features insulated docking systems, enabling seamless cold chain operations. Standing apart, NSR Farm Fresh also offers inventory management services. This means businesses can stay aligned with market movements, and schedule production accordingly. Another key advantage of partnering with NSR is its strategic location. Located in the center of South India, the company enjoys easy and swift access to the majority of Southern cities and hubs. This enables quicker product movement, further preserving quality and integrity.
“We are located on the national highway. This gives us close access to Bangalore, Kochi, and many other cities. It is this connectivity which makes us a highly preferable partner for clients. Moreover, our material handling systems, quality inspection methods and facilities, and unmatched service quality are what draw customers towards us, and enable us to build enduring relationships”, adds Balaji Chandrasekharan.
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