Virag International: Developing Dyes That Add Life To Textiles

Innovative Developments With Unique Advantages

A renowned manufacturer of dyes and dye intermediates, Virag International has developed a vibrant portfolio of these products that cater primarily to the textiles industry. Rooted in reliability and repeatability, the company focuses on the Right First Time (RFT) philosophy; ensuring its products perform precisely under varied processing conditions.

Over the years, Virag Interna­tional has developed some remark­able innovations leveraging trade-secret chemistry. Azofix U. Rubine VGB which is a unique bright ma­genta shade categorised as a ‘Pri­mary’ shade is one of them. Azofix Red CLB, a bright red with higher exhaustion and no shelf life issues, and Azofix Intense Black ED, a high strength, azo-free neutral tone mix­ture black are also innovations that distinguish the company. Beyond innovation, consistency is Virag’s biggest strength.

“What sets our products apart is their consistent shade strength, excellent reproducibility, and compatibility with modern dyeing processes. By combining in-house process expertise with deep application understanding, we ensure that our customers receive solutions not just products, that perform consistently across geographies and fabric types”, shares Hiten Jasani, Founder and Director, Virag International Group.

Process automation, batch monitoring systems, and precision-driven quality control tools have proved pivotal in the company’s efforts towards consistency, innovation, quality, and performance. Efficiency becomes simple by the employment of continuous critical parameter monitoring measures which boost control over processes, translating into better outcomes. Continuous upgrades in these areas have empowered the company to improve yield, reduce manual intervention, and maintain tight control over quality batch after batch, not just occasionally but perpetually.

Future Roadmap

Starting modestly with bright-eyed dreams of success to expanding robustly and building an admirable export footprint, Virag International has come a long way. Serving clients across global markets, the company has become one of the most prominent partners from India– and one of the rare few dyestuff manufacturers with backward integration capabilities.

Envisioning the future, Virag International is committed to sus­tainable growth and innovation, through ongoing investment in cleaner processes, capacity en­hancement, and development of more eco-conscious dye solutions. The firm’s objective is to deepen its global presence while remain­ing agile to evolving customer and regulatory needs. With responsible chemistry becoming the order, Vi­rag aspires to remain a dependable partner, delivering value through quality, compliance, and continuous improvement.