Vanesa Cosmetics: Manufacturing High-Quality Fragrances & Aerosols Since 1969

Shubham Gupta

MD

Shubham Gupta

The scale of the worldwide personal care and cosmetics con¬tract manufacturing market industry was evaluated at $18.80 in 2021 and is projected to increase at a compound annual growth rate (CAGR) of 8.1 percent from 2022 to 2030. It is anticipated that contract manufacturing among these items would increase as major corporations that manufacture personal care and cosmetic products move their priorities from procurement and manufacturing to R&D and other marketing events. Due to the COVID-19 pandemic, this business experienced a large drop in the first two quarters of 2020.

The use of personal care and cosmetic items has decreased as a result of circumstances such as decreased discretionary spending, growing unemployment rates, regulatory limitations, and changed consumer behaviour. However, quick vaccination campaigns, economic stimulus packages, simple access to e-Commerce channels, and increasing consumer desire are anticipated to propel industry growth rapidly in the coming years. Vanesa Cosmetics, established in 1969, and based in New Delhi, is a well-distinguished manufacturer of industry-leading private label brands. Over the past 50 years, Vanesa has not only established itself as a reputed vendor but has also successfully expanded its business globally.

Industrial needs & Vanesa’s Offerings
The contract manufacturing market has been evolving for many years in India and globally. Most of the MNCs are dependent and growing based on private label manufacturing only, be it any Industry personal care or pharmaceuticals, private labelling is the most preferred option for all businesses, as now Customer is not interested in knowing who made this product, rather they are only concerned about the brand and its offerings. Since the early inception of the group, Vanesa's strongest forte has been its commitment to high quality and the aroma they use in their products. The firm sources the best packaging and raw materials from certified vendors for all of their products, and they source fragrances from France since the 1970s, with 70 percent of the fragrances being imported from France.

Vanesa has been the go-to partner for some leading brands like Denver, Envy, Pour Homme, VLCC, Liberty Lifestyle, Woodland, and French Essence to name a few. “We are positioned as a reliable partner with transparency and ethical practices. We deliver what we commit to product specs and on time. We assure you that if it's made in Vanesa Cosmetics it should last much more than its expiry date and stay consistent throughout its shelf life and customer experience should be excellent. We are providing a one-stop-shop solution to our private label customers and we are providing them the best price for the product they buy from us”, states Shubham Gupta, MD, Vanesa Cosmetics. The organization is currently making more than 35 million pieces of aerosol sprays per annum.

We are providing a one-stop-shop solution to our private label customers & we are providing them the best price for the product they buy from us
Shubham Gupta //MD

Future Roadmap
“Vanesa has a vision of being a Sustainable factory by 2024 where we plan to generate 100 percent electricity by solar and zero waste discharge from factory and reduced plastic consumption year on year by switching to other alternatives”, finally adds Shubham Gupta. In pursuance of this goal, Vanesa has also equipped itself with a state-of-the-art quality control lab. Furthermore, Vanesa has also achieved the status of a GMP Certified, SEDEX 4 Pillar Certified, ISO 22716, FDA Cosmetics and Pharma OTC compliant Company. Vanesa Cosmetics is continually trying to scale up its production capacity and standards of quality to the international norm and compliances, ensuring that they are always prepared to meet any kind of private label company requirements.