India’s keen interest in cricket is globally known. But now, the population’s interest across sports is rising, creating waves of change in the sporting equipment sector. Customers demand performance-driven, high-quality, professional-grade gear that is also sustainable. Simultaneously, there is a rise in professionalisation of sports, creating a greater requirement for teamwear. The industry is strongly impacted by rising organized sports infrastructure, technology improvements in manufacturing, and demand for global standard quality.
As the sector advances, Jalandhar’s Shrey Sports is emerging as a vibrant leader, excelling in sports and fitness equipment manufacturing. Producing smarter gear, with performance, identity, innovation and sustainability built in, Shrey Sports is the first of its kind to weave sustainability into sporting gear in India. Combining innovation, craftsmanship, and global reach, the company addresses the prevalent concerns for performance, safety, durability, customization, quality, and accessibility, empowering athletes and teams to perform with confidence, comfort, and style.
Designing Elegance with Strength
“Our journey is rooted in a deep-seated belief: sport derives its meaning from passion and the equipment must deliver elite-level performance to enhance our athlete's commitment. Our products are not just protective gear— they are the result of relentless research, precision engineering, and a passion for helping athletes perform with confidence and style”, shares Raghav, Director, Shrey Sports.
A one-stop partner for diverse sporting needs, Shrey Sports is renowned the world over as a leading manufacturer of high-performance sports equipment and sportswear. Its portfolio consists of its flagship cricket helmets and head protection gear– trusted by the world’s top cricketers like Virat Kohli, Steven Smith, Joe Root and countless others. Shrey’s protective gear range features arm guards, thigh guards, chest guards, forearm guards, and abdo guards; designed with a multi-layered foam technology.
The company also manufactures premium training and match apparel, and customized kits and branded gear for clubs, academies, and professional teams. Cricket kits, duffle bags, and other accessories are carefully curated, along with unique activewear collections. Shrey offers a comprehensive range of hockey equipment with sticks, body armours and world-class face masks.
What separates the company is its in-house customization capabilities. Whether fit, design, logos, or branding; the company excels in offering complete product customizations, ensuring its solutions are effortlessly chic, comfortable, and performance improving.
Future Roadmap
A vision taking shape in 2013, Shrey Sport has transformed into a reckoning force in the global sporting equipment sector. Poised for greater expansion, the company’s roadmap emphasizes product diversification into broader youth-player gear, and into multi-sport apparel and team-wear solutions. It is also exploring strategic partnerships and collaborations globally and has become the supplier to Southampton University Students’ Union. Innovation and R&D are at the heart of the company’s efforts, and it aims to continue investing in material science, ergonomic design, durability and athlete-centric performance.
Global market reach via stronger distribution networks, and becoming a fully sustainable sportswear and corporate wear brand are key goals that the firm is working towards. With these strategies, Shrey is not only reinforcing its leadership cricket protection gear, but also charting a path into broader sport, lifestyle and institutional segments.
We use cookies to ensure you get the best experience on our website. Read more...