The Indian TMT industry over the past few years has been very competitive and has been experiencing significant growth, driven by rising demand from the construction and infrastructure sectors. This growth is robust compared to global steel market trends. While the market is generally positive, fluctuating raw material costs and potential volatility in the mid-sized TMT market present some challenges.
The market has become highly price sensitive with the payments getting extremely delayed. TMT bars play a very crucial role in construction and customers have become extremely quality-conscious. Shree TMT overcomes these problems by sticking to the basics following a customer-centric approach and maintaining quality.
And over the years, this has resulted in bringing up an established brand name to customers across South India, making Shree TMT the go-to brand for TMT bars. The Goenka family, which owns Devashree Ispat, has been involved in the steelmaking industry for the last 50 years. The company manufactures and markets the Shree TMT brand of high-quality steel bars. Devashree Ispat, which started in 2005, is widely known as a reliable steel manufacturer in India. Shree TMT is the top product of the unit, famous for its superior TMT steel bars that are used in infrastructure and ambitious projects. Thanks to advanced technology, these TMT steels remain very durable and so are perfect for major building projects. It has been providing customers with excellent products at reasonable prices, thereby becoming a leading TMT bar and steel manufacturer in India.
For many years, SHREE TMT has been the steel supplier to companies behind the most challenging and future-driven infrastructure projects. Organizations like My Home Group, Jayabheri Projects, and Aparna Group, as well as others, use the company’s steel bars as they see the quality in the construction of top-tier projects, proving the clients’ loyalty to the company. Due to its commitment and adherence to strict standards, the company is a preferred choice by builders, contractors, and engineers.
A Competitive Edge
Shree TMT currently is the largest TMT brand in Telangana and is extremely well-recognized and accepted in the Hyderabad market. The company is extremely quality-conscious with its products. Its rib-on-rib technology with the innovative 3X design increases the Steel and Cement bond by more than 10 percent. Thanks to this innovation, structures made of reinforced concrete have better load-bearing and are safer and durable.
The company utilizes steel of the Fe 550 grade because it has outstanding tensile strength and is well-suited for building projects. This grade provides strong structural support and robustness making it perfect for big projects and places with extreme stress.
Additionally, it is one of only a few Indian companies authorized by BIS to create TMT bars up to the Fe 550D grade. The great performance of these TMT bars helps guarantee safety and lasting strength in the structures. Besides, it is the only company in Telangana that manufactures 36mm diameter TMT bars following IS 1786:2008 guidelines. The 36mm diameter TMT bars are key parts of the foundations in highly complex infrastructure development.
Next-Gen TMT Production
The rolling mill has a state-of-the-art CNC machine, carefully made by Sparkonix, for exact rib cutting. With this technology, manual mistakes are prevented, which results in stronger bonding with concrete.
On the other hand, traditional TMT manufacturers still use manual methods for rib cutting, causing uneven patterns and lowering the quality.
By relying on the latest ABB Advanced PLC System, backed by Swiss technology, the fully automated rolling mill makes sure that each TMT bar turns out consistently well, using accurate computer programs. As a result, the TMT bars are produced with lower human errors and better accuracy, higher efficiency, and enhanced monitoring and control. This achieves the high quality needed to meet all standards and specifications.
The simple motto we follow here is that we always put the dealer first, whether it is in terms of product, price transparency, or stability
Furthermore, with the adoption of Evcon Turbo technology, Devashree Ispat raises the quality of the quenched steel bars, giving them excellent strength, great ductility, and superior flexibility during the production process.
Using advanced surface treatment methods protects the TMT bars from age-related corrosion very effectively. In addition, by carefully controlling the bar’s chemical makeup with selected alloying agents, the TMT bars become much more resistant to heat, allowing them to withstand much higher temperatures compared to regular steel bars. Furthermore, these TMT bars are also earthquake resistant due to their high levels of ductility which helps in absorbing and dissipation of seismic energy.
Fostering Quality Excellence
Shree TMT has obtained the Green Pro certification from the CII (Confederation of Indian Industry) handing the company the green steel certification which is a testament to the company’s commitment towards green steel. “The Telangana state government has recently approved us as the supplier for all state public works”, states Karan Goenka, Director, Shree TMT. Additionally, it practices a lot of waste management practices adding value to the sustainability aspect of the company.
Shree TMT’s quality control lab has received NABL accreditation. Every batch of TMT bars is subjected to tough testing to give clients peace of mind and reliability. All of the methods have been accredited by the Bureau of Indian Standards (BIS). The company is very proud of its efforts to outperform the government standards set in different operational areas.
Obtaining the BIS approval confirms the company’s quality control is strict and that its products and services go beyond what is expected. Be it certifications such as GreenPro, NABL accredited lab, BIS standards, ISO standards, or government approvals, Shree TMT is at the forefront of it all.
Steel Authority of India Limited named Devashree Ispat as a conversion agent for making SAIL TMT bars, giving a three-year contract based on the proven track record for first-rate manufacturing. “This is proof of our strong dedication to maintaining high standards of manufacturing and quality”, states Karan Goenka.
The laboratories at the furnace and rolling mill are always faithful to strict quality standards, guaranteeing high-quality”, production at each step.
The quality of each TMT bar depends greatly upon the quality of the billets used in the initial stage. Thanks to the induction furnaces, it uses only billets that are manufactured in-house. This gives the company greater control over the quality right from the raw material stage. It also reduces the dependence on third-party billet manufacturers, who tend to supply substandard billets.
The company always puts the client’s needs first and making sure that the steel is being supplied on time is vital to construction projects. Late deliveries can harm our clients’ business, so the company does its best to ensure constant and reliable steel supply, letting projects stay on course. “The simple motto we follow here is that we always put the dealer first, whether it is in terms of product, price transparency, or stability”, signifies Karan.
The Robust Future Roadmap
With power being one of the most important and biggest raw materials after sponge iron, the company plans to set up a captive solar power plant and sponge iron plant and is most likely to be set up in Bellary, where further backward integration is planned. This is said to be a 200-crore expansion.
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