Ayurvedic and herbal product manufacturing companies are often subjected to criticism on account of inauthenticity and lack of belief, in spite of the fact that the practices around ayurvedic treatment have evolved for over 5000 years. The companies in this sector often struggle to develop the faith for their products among the consumers. Besides, there are further challenges to maintain a steady flow of supply and products, procuring the right material and finally subjecting them to right processing ways. However, the greatest challenge of them all to maintain a good shelf-life as opposed to competitive products that use chemicals.
Shree Herbal, a company based in Tamil Nadu has been a stable player in herbal products (healthcare and beauty products) manufacturing for more than 20 years. The company follows strict regulations while procuring raw materials, cleaning them and finally processing and manufacturing the products they sell in the market. This has enabled them to maintain authenticity, quality and good shelf-life of their products. During its course of operations over time, Shree Herbal has seen considerable changes in consumer behavior towards herbal products. A large proportion of consumers are willing to
embrace herbal ways of treatments pertaining to its positive impact on health and long-term protection.
QualityProduct
The integral operations of Shree Herbal is quite complex given the fact that different products follow different manufacturing process. This requires facilities like technologically advanced tools and machines like blenders, roasters, oil fillers, crushers and some other general tools. Each stage of process is monitored by trained and skilled laborers. A.G. Ayyappan, Managing Director of the company says, “With the support of these equipment and our employees, we always perform our business operations seamlessly. We strongly feel that these parameters set us apart from other players in the Industry.” All the products manufactured by Shree Herbal are done in accordance to the norms and formulae laid out by the AYUSH Department and the Indian Pharmacopoeia.
Many of our products have fetched a good reputation in the market and retailers have repeatedly placed their orders
Consistency to manufacture and supply quality products has helped the company to earn reputation in the Indian as well as international market. While sharing the success story of Shree Herbal, A.G. Ayyappansays, “Many of our products have fetched a good reputation in the market and retailers have repeatedly placed their orders. Apart from retailers, many individuals have specifically enquired on certain products for their own use.” “When it comes to specialization, we would like to highlight our Diabetes Choornam, Gas Relief Choornam, Migraine Relief Oil, Pain balms/creams and Ortho Pain Relief Oils which are doing wonders.” he adds.
Future Plans
Shree Herbal has its roots in herbal products manufacturing since its beginning in the year 1999. It is a family business that has one hair care product as their first in the market. Given its huge success in the market, the company has boosted itself to do more research and explore the possibilities of the Ayurvedic world. Over the years the company has refined their collection of raw materials and implemented marketing strategies skillfully allowing the company to gain further market affinity. The company aims to reach the world market with their products. Currently the company has put its focus on e-commerce platform seeing it as a good opportunity for product and sales promotion.