Sharmrock Overseas: Advancing Farming With Innovation In Fertilizer Manufacturing & Importing

Beyond agrochemicals, the firm is one of India's largest importers of water-soluble fertilizers, sourcing from China, Taiwan, Spain, Russia, Saudi Arabia, Uzbekistan, France, and Egypt.

“Our Mumbai head office oversees Pan-India B2B sales, supplying major MNCs and listed companies. With direct connections to over 50,000 farmers, we continuously strive to understand and address agricultural challenges, ensuring high-quality, cost-effective solutions reach the farming community”, says Sachveer Chawla, Director, Shamrock Overseas.

Key Offerings
Shamrock Overseas operates across three key segments like agrochemicals, water-soluble fertilizers, and specialty products, offering over 150 products to farmers and businesses. While agrochemicals remain a strong focus, the firm is also one of India's largest importers of water-soluble fertilizers, with import hubs in Mumbai and Chennai catering to different regions. In 2023, the company expanded globally by establishing a subsidiary in Dubai, enhancing its sourcing capabilities and scaling up operations to become a key player in India's soluble fertilizer market. The firm’s specialty products are particularly significant, as it focuses on introducing next-generation agricultural technology to Indian farmers. The firm also has an exclusive tie-up with Herogra Especiales, a 104-year-old Spanish company operating in 65 countries, enabling it to offer patented fertilizers that increase crop yields by up to 40 percent.

“We provide organic and bio-products for residue-free crops, ensuring export quality. Our Raipur plant follows strict environmental guidelines with automated WDG, WP, and SC formulation, plus advanced packaging. Rigorous quality checks span from raw materials to final products, with batch samples stored for two years. We offer innovative agrochemicals and government-tested imported fertilizers for superior solubility and performance”, adds Sachveer Chawla.

Delivering Quality
At Shamrock Overseas, the firm stands out with its superior quality at competitive prices. Unlike smaller firms with subpar products or larger brands with high premiums, the company offers top-tier quality at affordable rates. Through extensive fieldwork, demonstrations, and free samples, the firm build farmer confidence in its products. The company’s one-stop solution approach provides distributors with a complete range of agrochemicals, including pesticides, fungicides, herbicides, biostimulants, and water-soluble fertilizers, eliminating the need for multiple suppliers.

Today, Shamrock Overseas has the biggest fully automated Water Soluble Fertiliser manufacturing plant in Central India, with the capability to produce over 250MT fertiliser per day, thus making it a leader in this space. For future, the firm's vision includes expanding partnerships like Herogra Especiales, bringing global patent-based innovations to India. The company is actively investing in R&D for precision farming, developing low-dosage, high-concentration products to improve efficiency and reduce environmental impact. By integrating advanced technologies, it aims to revolutionize Indian agriculture while maintaining sustainability and affordability.