The cooler motor segment, which is an integral part of the motor industry in India, has become one of the most strategic fronts, estimated at about ₹800-900 crore, consuming a large portion of the ₹1.4 billion cooler market. Although the industry has been growing steadily, several issues like extreme seasonality, volatile demand and the dominance of unorganized players controlling the market of up to 64 percent still remain.
Other limitations are a lack of skilled workforce and poor standards of quality that affect efficiency. Hence, overcoming these challenges is still essential in ensuring the industry continues to grow, increase its competitiveness, and at the same time achieve the changing competitive demands in the current cooling solutions.
This is where Sellect Motors comes to the fore. The company has established a strong reputation for reliability, innovation, and professionalism. Sellect Motors focuses on mitigating the impact of seasonality so as to provide year-round performance by specializing in winding machines, automation, and effective workforce management. The company has carved a niche for itself as a professional, reliable collaborator with local manufacturers and high-end cooler brands.
Rigorous Quality Testing Protocols
The product line of the company consists of 100, 110, and 139 diameter motors, but the 110 diameter motor is the most demanded.
The company provides an industry first three-year warranty to enhance customer confidence compared with the industry two year warranty provided by other competitors.
Each motor is put through rigorous testing programs, which include salt spray test, 4000 hour service test, and the Swiss dynamometer test. With this thorough inspection, the company guarantees stability, efficiency and reliability.
Empowered Workforce Driving Excellence
The operation of Sellect Motors is based on the conventional principle of an effective and committed workforce that makes up a team of technicians of 30-40 professionals with the assistance of almost 400 skilled labor force in two well-developed plants in Faridabad. The combination of technical competence and the volume of the production enables the company to meet the volumes of orders of great volume without decreasing the quality standards.
Adding to this, the company has also integrated a dual-channel growth strategy which has led to the success of Sellect Motors, today. On one hand, the enterprise employs online marketing as an instrument to connect with bigger consumers through LinkedIn, exposure through search engine optimization and Google My Business.
Conversely, it has a network of on-ground dealers and distributors to reach the regional markets. This kind of balance between the online and offline world has helped the company to build long-term relationships with the customers that involve trust and transparency.
Select Motors has been in a position to reduce the impact of seasonality and provide year-round performance by specializing in winding machines, automation, and effective workforce management
Redefining the Future of Cooling Solutions
“Going forward, we will be focusing towards increasing capacity, steering automation, and carrying out thorough research on energy-efficient motor technology to meet changing needs in the environment. We are seeking to enhance its presence in the structured industry and become a desirable international provider of cooler motors.
Taking the same approach of delivering quality, innovation and customer trust, we are on a promising path to create the future of the cooling solutions industry in India”, concludes Nikhil Pawar, Founder, Sellect Motors.
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