In recent years, the adhesives industry has witnessed remarkable growth with increasing demand for faster bonding solutions across household, retail and industrial segments, globally. Cyanoacrylate adhesives, known for its quick bonding properties, have become widely adopted, driving the adhesives and sealants market to grow by nearly 100–200 percent over the past 3–4 years. This surge is further fueled by infrastructure development, industrial expansion and a growing preference for fast-curing adhesives.
Despite this promising market, India’s chemical and adhesives sector faces quite a few pressing challenges. For instance, about 90 percent of chemical products are still imported and many local manufacturers and industrial clients have limited knowledge about product usage, application methods, storage & process requirements.
While household bonding is relatively straightforward, industrial clients deal with complex demands such as substrate compatibility, temperature control and precise application techniques. Moreover, many domestic players operate in an unorganized manner, lacking the expertise to handle advanced chemicals. Additional hurdles come from local domestic bodies that support market setup and infrastructure, where processes are often slow or inefficient.
Amidst this dynamic landscape, SAV Chemicals has strategically positioned itself to meet the aforementioned challenges head-on. The company not only supplies high-quality adhesives but also prioritizes educating and training customers to ensure proper usage and optimal results. At the same time, it actively collaborates with local bodies to streamline market development. By combining technical expertise, global experience and a commitment to customer support, SAV Chemicals stands out as a trusted partner, bridging knowledge gaps and enabling sustainable growth in India’s fast-evolving adhesives market.
Industry’s Frontrunner
SAV Chemicals is a subsidiary company of Taiwanese-based Cartell Chemical Co., Ltd, is the world’s leading cyanoacrylate manufacturer. It produces around 2,000 metric tons per month. There are only about seven to eight major manufacturers globally, and the company leads this category.
The company manufactures in Taiwan and supplies raw materials to India. Many large Indian customers purchase these materials, repackage, and sell them locally. In 2019, the company established its own operations in India to handle repacking and some manufacturing.
Furthermore, the company focuses on retail and distributor markets while increasingly targeting the industrial segment. As an exclusive manufacturer of certain adhesives, it holds a competitive advantage and expects rapid growth in the Indian industrial market.
Adhesive Edge
With over 30 years of expertise, SAV Chemical’s major product offering is cyanoacrylate adhesive, commonly known as instant glue, super glue or crazy glue. This product accounts for 90 percent of the company’s business.
In addition to cyanoacrylate adhesives, SAV Chemicals focuses on innovation with products such as light-curing adhesives, low-over-series adhesives, anaerobic adhesives and structural adhesives. Some of these products are currently traded from the company’s international headquarters in Taiwan and the UK.
Training Beyond Borders
SAV Chemicals emphasizes extensive training and global exposure for its team. New executives in India receive initial training locally and are then sent to Taiwan and the UK for several months. This exchange program covers infrastructure development, innovation, R&D and client management.
Through this training, executives gain insight into both domestic and international markets. The company’s headquarters in Taiwan, serves 60–80 countries, allowing employees to learn how to engage with diverse customers, understand market prospects and identify challenges across industries.
Moreover, SAV Chemicals prioritizes in maintaining global quality standards by following the 5S system to ensure a well-organized, calm and supportive work environment. This healthy environment ensures executives work without excessive pressure, enabling them to deliver optimal results.
This structured training and exposure equip employees to handle multinational business operations effectively. Furthermore, their expertise and understanding contribute directly to the company’s growth while ensuring optimal client satisfaction.
Bonded by Trust
The heart of SAV Chemicals beats by building long-lasting client relationships through its longstanding global presence and consistent performance. For the past 30 years, the parent company has served international clients, establishing a strong reputation as a leading manufacturer worldwide.
In India, the company’s operations have been performing well and most customers are already familiar with SAV Chemical’s standards, ethical practices and product quality. “Many clients approach us directly because they trust our products and services. This familiarity and confidence, built over decades with customers around the world, have been instrumental in fostering long-lasting relationships”, states Shain Singh, Managing Director, SAV Chemicals India.
Innovation That Sticks
SAV Chemicals invests heavily in research and development, dedicating around 30–40 percent of its overall budget to innovation. Product development in the chemical industry typically takes one to two years, even for small changes, making sustained R&D crucial for long-term growth.
In total, the company focuses on both chemical innovation and packaging. Packaging development emphasizes usability, user-friendliness and visual appeal for retail and industrial customers. These efforts ensure products are practical for hand use, attractive for retail and suited to local market needs.
By prioritizing customer training and guidance, we aim to achieve sustained growth and deeper market penetration in India
With respect to the international market, SAV Chemicals continues to innovate with new adhesive types, including light-curing adhesives and flexible bonding solutions. While India has implemented only basic testing and development so far, the headquarters and global subsidiaries support innovative, new product and packaging development.
Despite this, innovation remains a key priority. Upcoming products in the Indian market include light-curing adhesives and flexible adhesives. With continuous emphasis on innovation, SAV Chemicals wishes to sustain and grow in the adhesives industry.
The Great Indian Strategy
SAV Chemicals has laid out an ambitious roadmap for growth and market expansion in India. The company currently grows around 30–40 percent annually and expects this to reach 100 percent once challenges with local regulatory bodies are resolved. Its plans include not only strengthening the domestic market but also exploring export opportunities for broader business scaling.
To support this growth, SAV Chemicals recently inaugurated a 55,000-square-foot factory in Chakan, Pune and established multiple corporate offices in the Pune region covering approximately 8,000 square feet. These investments demonstrate the company’s commitment to infrastructure development and long-term business expansion.
Today, India stands as one of the largest and fastest-growing manufacturing hubs in Asia, offering significant opportunities across multiple sectors. Recognizing this potential, SAV Chemicals aims to manufacture locally, develop products in India, and serve the domestic market directly rather than relying on imports. Local production will also help reduce costs compared to European and Taiwanese manufacturing.
The company is well-positioned to capitalize on the Indian market. It is establishing a strong presence across customer segments, client services, innovation and R&D. Over the next ten years, SAV Chemicals plans to expand its product portfolio from the current 10–15 grades to over 150 grades. Shain concludes by stating, “A key focus for us is educating end users, understanding their challenges and providing practical solutions before selling any product. By prioritizing customer training and guidance, we aim to achieve sustained growth and deeper market penetration in India”.
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