RS Components & Controls (I) Ltd: Driving Innovation to Address the Changing Market Needs

Shiv Bhambri

Country Head

Shiv Bhambri

Country Head

In today’s technology driven world, the electronics industry is going through an exciting phase, witnessing the growth in demand and importance of electronics as well as revolutionary changes in technology, launch of innovative products and the challenge of global competition. This has necessitated the electronic component distributors to focus on continuous improvement in their way of business in order to stay ahead of the pack. Addressing the paradigm shift is RS Components & Controls(I) Ltd.(RS) one of the world’s largest distributors of industrial & electronics products which has shifted its focus from strictly providing distribution of components to offering various platforms to meet the evolving needs of the customers. Unlike most electronic component distributors who operate as wholesalers, this UK based company offers three different networking platforms – OKdo, DesignSpark & Connected Thinking providing end-to-end solution to its customers, while building a long term relationship with them.

The Big Differentiator
RS Components deals with a range of over 600,000 products sourced from 2,500 leading brands. The range includes products from Test & Measurement, Interconnect, Electronics, Tools and more backed by minimum 12 months warranty with no limitation on Minimum Order Quantity or Minimum Order Value. “We offer the

flexibility of managing everything under one roof while reducing our customer’s burden of managing & maintaining the different vendors,” states Amit Agnihotri, Marketing Head, RS Components, India.

RS Components tends to be the excellent source for electronic components, from offering an extensive range of development boards in convenient small quantities for prototyping, to supplying components in manufacturer standard bulk packaging for production. The company’s order fill rate is close to 98 percent and delivers everything within 5-7 working days with a free door step delivery service.

The products are tested rigorously for their functionality & quality before releasing into market. The company complies with all necessary regulatory mandates, ensuring product quality and customer satisfaction. It also offers best-in-class support to its customers. “Our technical support team works hand-to-hand with the customers, from choosing the product to resolving any issue postsales,” states Sapna Razdan, Technical Support Head, RS Components, India.

What sets RS Components apart, isn’t just the wide product range and excellent services, but also various initiatives to give back to the community. RS Components has just launched a new platform Okdo. It creates outstanding experience by combining hardware, software and other services to provide end-to-end support for the SBC & Internet-of-Things segments, driving technology leadership and a great customer experience.

RS has another marvel under its sleeve, DesignSpark a community of over half a million design engineers, providing a place to discuss and discover new innovations, share knowledge and learn about latest trends. It also hosts a comprehensive range of free-of-charge software design tools for PCB, 3D Mechanical and Electrical Designing.

Connected Thinking is a hub of information, specifically catering to MRO segment with articles featuring industry experts’ advice and best practice on the topic of procurement. This platform precisely covers the most underrated topic, MRO cost of procurement through advance procurement solutions that meet the demand of time.

With a double digit revenue growth last year, RS envisions to add more products in its basket to bring latest technologies to its customers. “With big ambitions for growth and using the strong momentum we’ve gained, we are driving more innovation into the business to address our changing market needs and become first choice for our customers,” concludes Shiv Bhambri, Country Head, RS Components, India.