The conscious consumer today is purely motivated towards organic products than the chemical and synthetic ones. The importance of Ayurveda and herbal products has proven benefits when it comes to Health supplements, food/ dietary supplements, Nutraceuticals including Pharma, FMCG, cosmetics and derma industry and this has been the essential marketing USP of most companies in this segment.
Founded in the year 1998 by M R Shetty [CMD] with just 1 Extraction Plant and few employees the company now has 4 State of Art manufacturing Plants that includes batch extraction and continuous extraction plants all based in Karnataka and now grown to become one of the largest manufacturers of Herbal Extract sand Phyto compounds from India.
With a legacy of more than 23 years in the industry Prakruti is an Indian Government award winning company with numerous National & State awards for excellence in exports and out-standing performance and currently exporting to more than 26 countries globally.
Prakruti is the largest manufacturers of Garcinia Cambogia globally and other Flagship Products include various grades [including standard and Organic Grades] of Curcumin, Lutein, Tulsi, Bacopa, Andrographis, Amla, Triphala, Ashwagandha etc.
This experience, expertise and understanding of various herbs and extracts motivated the company to venture and forward integrate into formulations around a decade ago. Prakruti now specialises in the manufacturing of herbal, Nutra, Herbaceutical, Ayurvedic and cosmetic formulations that includes manufacturing of Tablets, Capsules, Liquid, Powders, Blends, Oil, Lotions Cream etc and preferred CMO’s to some of the Largest Pharma, Nutra, Wellness, FMCG companies in Indian and the export markets.
Prakruti are one of the few companies that believe in SEED TO SHELVE concept- that is the company has invested in its own farms for cultivation of herbs, has its own herbal extraction unit is and has certified formulation block to manufacture Herbal, Nutra, Herbaceutical and Ayurvedic formulations under AYUSH and FSSAI. Prakruti is among Top 10 companies in contract manufacturing at the present.
A Huge Land Base For Contract Manufacturing
The company uses the active herbal ingredient as the raw material in the product and it also sells herbal extracts.
It has a herbal manufacturing unit, build around 1 lac sq feet area that specializes in herbal extracts while also keeping up with the ayurvedic practice and herbal combinations. It has 2000 acres of land purposed for contract farming and the supply chain of the company is its USP.
The company has all the requisite certification including AYUSH GMP, ISO, kosher, hallal, organic USDA NOP &EU etc. and follows rigid manufacturing best practices complying with the GMP and standards protocols and SOP’s. The equipments used in the manufacturing Plants are all State of Art with the latest technology & automation.
Since the last decade, there has been a 60 percent in-crease in the companies that want to enter and expand into the herbal and ayurvedic products segment. ‘Prakruti’ as the name suggests, deals into a wide range of products inspired and extracted from the nature, thus rooting from the ancient practices of skincare. The products are not only effective, but also are harmless to the skin than the chemical and synthetic cosmetics.
Prakruti also applies herbal formulations and combinations in its product range, to make them worthy of the quality benchmark
Prakruti also applies herbal formulations and combinations in its product range, to make them worthy of the quality benchmark. The product range offered by the company is too wide and offer products in Tablets, Capsules, Liquids, shampoo, cream, lotions, oils, there is a variety of options to choose from. There are different delivery outputs available from sachets, jars, liquids, oils, powders for all kinds of other formulations.
Organic Patented Tablet Gained Worldwide Appreciation
One of the major achievements that the company takes pride in, is the 100 percent organic patented tablet that has gained appreciation from around the world. Prakruti has been the first company in the world to do so with the help of intensive research, and manufacturing and compounding techniques of their in-house scientists. The tablet has no synthetic binders or excipients and is under patent in India and abroad.
So far, the company’s journey has been quite remarkable. With a Rupees 500-crore annual turnover and with reputed Pharma, Nutra, Wellness, FMCG, Startup’s etc in India as its clientele list It also has now major focus into exports and since the last 3 years have been exporting to countries like Russia , Ukraine, Kazakstan, Georgia and also countries in the Middle East, Far East and Africa.
Prakruti is coming up with a clinical research-center and it also further plans to move into the probiotic segment. In the next 6 months, it plans to add another cosmetic plant and further explore into the cosmetic and derma manufacturing. The long-term goal is to enter into research-based contract manufacturing.