Novelty Labels: Unveiling The Core Of Innovative Labelling Solutions With Unmatched Expertise

Dibin Joseph, Director & Anna Binny, Business Development Head

In the fast-paced corporate world, the need for clear and standardized labelling solutions has never been greater. According to Skyquest Technology, the industrial labelling market was valued at $49.25 billion in 2021 and will grow to $94.42 billion by 2030. This demand has sparked the rise of industrial label manufacturers who specialize in providing robust and customized labelling solutions for the diverse needs of modern industry.

With decades of experience in the printing industry, Novelty Creations and Novelty Labels is one of the leading printers and manufacturers of labels, leaflets, and other printed packaging materials in Ankleshwar, India. The firm provides high-quality offset, flexo printing, and converting services to esteemed brands and packaging companies from various sectors like cosmetics, personal care, and agrochemicals to name a few.

Initially the company faced significant challenges in its operations, particularly concerning the supply chain. To mitigate these challenges, Novelty Creations and Novelty Labels took proactive measures, including pre-ordering supplies two to three months in advance. “Despite these obstacles, we persevered and maintained our commitment to delivering quality products to our customers.

As of now, we have successfully secured contracts with high-profile customers, some of whom have even appeared on prominent platforms such as Shark Tank, demonstrating the company's resilience and adaptability in challenging times”, says Joseph.

Innovating Durability & Quality
The firm's USP revolves around its commitment to durability, innovation, and exceptional service in the production of labels. To address concerns about label durability, Novelty Labels employs advanced techniques, including high grade coatings with BPA and mercury free varnish that ensure long life even under harsh conditions. With a focus on quality assurance, the company operates its research center where it conducts thorough testing of label materials, adhesives, and coating processes.

This commitment to quality also extends to the service sector, where the company excels in the fast delivery of labels within two to three days, setting a new standard in the industry. The company specializes in multilayer booklet labels, where up to 130 pages per label can be applied, increasing the quality and versatility of packaging. Through partnerships with world-class suppliers and five offset presses, flexomachines and booklet machines, the company can efficiently meet the needs of premium customers while contributing to the production of booklets and labels.

“At Novelty Labels, we have specific specifications and implementation strategies aimed at increasing production efficiency and ensuring timely delivery of label orders to customers. Firstly, we have switched from a UV printing system to an LED system, reducing our environmental footprint by 40-50 percent. This environmentally conscious approach is in line with our commitment to sustainability and environmental responsibility”, says Joseph.

Secondly, the company sources only FSC-certified raw materials and attaches great importance to sustainability. With a 24/7 operating model and advanced ERP software comparable to online industry, the firm ensures efficient production tracking and order management for seamless fulfillment and delivery.

Tailored Solutions through Collaboration
Novelty Labels takes a proactive approach to working with customers and gathering feedback to ensure labelling solutions meet and exceed customer expectations. Rather than focusing solely on pricing or budgeting, the company emphasizes delivering high-quality products that are tailored to each customer's specific needs.

When a new customer approaches the company, it emphasizes the importance of quality by presenting options in silver, gold, and bronze categories that reflect varying degrees of sophistication and customization. In addition, the company encourages continuous collaboration and feedback throughout the development process to ensure that the final product meets the customer's expectations in terms of design, functionality and overall quality.