Trust is the primary aspect of importance for a consumer products company. Especially, when it comes to something as important as daily consumables, a manufacturer needs to stay steer clear about the quality delivered. And, a company can only be transparent about it all when it has built its facilities from scratch. Life Lines Feeds, based in Karnataka, India came into being in the year of 1985 with animal feed distribution dealership and later added table eggs and day old chicks to their list of products. Then the company entered the domain of animal feed manufacturing with the brand name “Nandan” which was followed by a poultry breeder farm in 1998. Eventually, the company moved to chicken slaughtering and chilled chicken retail outlets with the name of Life Lines Tender Chicken which has become a popular retail chicken outlet in Bangalore, Karnataka and even other parts of the state. Finally, Life Line Feeds (India) started exporting meat in 2018.
“We believe in integrity and discipline with effective management controls to manufacture quality products consistently and achieve customer satisfaction. We are committed to continuously improving our product quality through effective implementation of quality management systems that aptly complies with the statutory and regulatory requirements”, states K.Kishore Kumar Hegde, Chairman and Managing Director, Life Line Feeds (India) Pvt. Ltd.
Making a Mark
Life Line Feeds (India) Pvt. Ltd, had a very organic growth along the way which is the reason why the Tender Chicken retail outlets have become so very popular not only in Bangalore, in other geographies as well. Through regular and continuous customer feedback mechanism, an extensive customer base has been built over the time of 33 years. Customer profiles spans from quality conscious poultry farmers, feed dealers to retail and institutional customers like the hospitality industry, restaurants, resorts, holiday homes, food caterers, education institution hostels and many more.
Broiler chicks, live birds, feed, fresh chilled and frozen chicken are produced at all their facilities spread across Chikmagalur which are sold in the states of Karnataka, Kerala, Tamil nadu, Goa, West Bengal, Delhi and Bhutan.
Since the company started exporting meat from 2018, vendors list have been successfully generated in the countries of USA, Denmark, Holland, Belgium, Finland, France, Malaysia and Germany. The company considers its vendors as part and parcel of the overall quality improvement process. The production and the QC division constantly interact with the vendors in improving the quality of products.
“Life Line Feeds (India) Pvt. Ltd, is having fully equipped microbiology, chemical labs and serology labs to carry out all the day to day operations in order to ensure that the final product released adheres to the global quality standards and stringent safety policies. It is our goal to produce and give our customers improved quality that meets up to the expectation of increasingly stringent consumer demands. That’s why we continue to expand the horizon of the state-of-the-art technology and increasingly set ever higher standards of quality both for ourselves and for the industry we cater to. Our quality assurance programme makes sure that quality is no accident and it takes people to care,” says the MD.
We believe in integrity and discipline with effective management controls to manufacture quality products consistently and achieve customer satisfaction
Quality and Hygiene
To ensure the Quality of the product and Safety of the Employees, Life Line Feeds (India) Pvt. Ltd.is certified by the following International standards certifications,
ISO 9001:2015 – Quality Management Systemcertifiedby Bureau VERITAS,
FSSC 22000: 2018 version 5 – Food Safety System certification certified by SGS.
ISO 14001: 2015 – Environmental Management System certified by Bureau VERITAS,
ISO 45001: 2018 – Occupational Health and Safety Management System certified by Bureau VERITAS
Life Line Feeds (India) Pvt. Ltd, goes to great lengths to ensure that extremely high quality products are maintained throughout all the processes involved in providing their customers with quality poultry products. Emphasis is laid on ensuring that there is minimum contamination to the company’s products, right from the beginning of the process to the very end. Proper equipment, sanitation and good manufacturing process are followed diligently.
The company incorporates the idea of quality right from the beginning of the manufacturing process. They own the breeding farms that produce the hatching eggs to produce broiler chicks. Their commercial lines are developed from world class genetic resources.
“Hygiene is very crucial at Life Line Feeds. Each day, the personnel are checked for cleanliness before they take entry into the company’s slaughtering unit. Every six months, all the employees need to go through a medical check-up that include blood tests for illnesses like Salmonella, Amoebiasis and Hepatitis,” concludes the Managing Director.
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