India is a significant market of three-wheeler vehicles globally. Such a situation has allowed development of high competition in the Indian market. The industry itself has grown largely in the recent past. Production has increased to about 32 lakhs in 2019. This also shows the high demand of three-wheeler vehicles.
However, the shift of trends from petrol vehicles to CNG ones occurring in this manufacturing sector, is the major issue that the players are facing in this market. JS Auto is a manufacturer of three-wheeler vehicles comprising both engine driven vehicles and motor and controller driven vehicles called e-vehicles. It has an intensive R&D system that allows them to make smooth shift in manufacturing vehicles adaptive to the current market demand.
The company Director, Mr. Sandeep Puri, mentions that it is utterly important for an organization to match themselves with the market standards and demand.
This requires immense teamwork. In his words, “We had dreamt of making commercial vehicle
since 20 years ago. We started in 2006. With the hard work and complete dedication towards work, our team has been able to achieve its position today.”
Focusing on R&D
JS Auto has been able to register about 100 Percent growth in their company turnover in the last 5 years, with about 20 Percent growth per annum. The company has a strong in-house R&D team that can face any developmental challenges that come across. Mr. Purisays, “As we are into commercial vehicles segment, the products have to be cleared through ARAI (Automotive Research Association of India). One of our team is dedicatedly working on that in Pune.” Both the R&D plants of the company are equipped with updated machines and technicians.
Being a manufacturer, JS Auto has always reached the market through dealers. The company has a strong sales team that is the bridge to market. Mr. Puri explains, “We have a sales team to make deals in different cities and through dealers we sell the vehicles to consumers.” The company believes that marketing and sales are the two driving forces of the company success. Besides, the company aims to ensure prompt services to the customers. As Mr. Puri says, the industry is striving towards achieving 100 Percent customer satisfaction. JS Auto has been able to get a hold of the market trend in a small time that has proved advantageous to the company growth.
JS Auto has always shown quest for eco-friendly production methods. Development in this sector is a focus in days to come
JS Auto has always shown quest for eco-friendly production methods. Development in this sector is a focus in days to come. With the current pace of development, commercial vehicles are seen to have a bright future. Mr. Puri concludes, “Looking at this trend the R&D teams of JS Auto are working on high-speed e-autos, which can take place of engine vehicles so that there are zero emission vehicles in this country.” In next five years, the company is looking forward to developing a large share in e-vehicles market.