The industrial and hydraulic hoses market in India has experienced significant growth in recent years and has been on an upward trajectory. The hydraulic hose market size for India is projected to reach approximately 1900 crore at a CAGR of 4-4.5 percent, while the industrial market is estimated to be around 2950 crore at a similar growth rate. Several factors contribute to this growth, including the rapid expansion of the construction industry, positive growth in the automobile and steel sectors, as well as initiatives like Make in India propelling domestic manufacturing, leading to reduced dependence on imports and the exploration of new business opportunities.
Among the key players in this market, Jollyflex has emerged as a formidable player, offering unique solutions that set it apart from its competitors. With its customer-centric approach, commitment to quality, and continuous innovation, Jollyflex is reshaping the industry landscape. While relatively new in the Indian hose market, Jollyflex has established a strong foothold in overseas markets, including Saudi Arabia, Bahrain, Dubai, Canada, Japan, USA, Egypt, South Africa, Singapore, UAE, and Oman. With a focus on new product introductions and a young team guided by experienced leaders in management, Jollyflex brings a fresh perspective to the industry.
The company's state-of-the-art infrastructure, equipped with mostly semi-automatic manufacturing equipment, ensures high-quality production. By continuously investing in research and development and maintaining a robust testing setup, Jollyflex stays ahead of the curve and caters to niche customer requirements.
Jollyflex's flagship products, such as Rubber blast hoses, RAS hoses, High-pressure paint spray hoses, Peristaltic hoses, and Industrial air hoses, stand out in the market due to their unique manufacturing techniques, custom designs, and superior product performance. Jollyflex's commitment to delivering products with exceptional quality has earned it a reputation for excellence. It follows a rigorous approach to ensure the consistent quality of the products. With strong process control mechanisms in place, including PFMEA, Visual aids, Work instructions, Control plans, and Poke-yoke mechanisms, Jollyflex ensures adherence to quality standards and allows operators to halt processes or hold products if abnormalities are detected. The company's manufacturing process stands out with its semi-automatic equipment and synchronized automated hose lines, optimizing production efficiency and minimizing defects.
“At Jollyflex, our moto 'Customer first & Delighted Customer' encapsulates our unwavering commitment to client satisfaction. Our utmost priority is ensuring client satisfaction through a comprehensive client engagement process that encompasses a thorough understanding of client requirements, conducting feasibility studies, providing detailed technical information, meticulous contract reviews, seamless order execution, and dedicated post-sale support. These initiatives high¬light our unwavering commitment to delivering a seamless and transparent experience for our valued clients” emphasizes Asim Pakhira Vice President at Jollyflex.
Since its inception in 2012, Jollyflex has charted an impressive growth trajectory. Overcoming challenges posed by its nascent stage, intense competition, and the COVID-19 pandemic, the company has steadily expanded its client base. With a growth rate of 40-48% in recent years, Jollyflex has established a strong presence not only in Saudi Arabia but also in other Middle Eastern countries. It has successfully expanded its operations to Argentina, the USA, Canada, Japan, Egypt, and other nations, earning the trust and satisfaction of customers worldwide.
Looking ahead, Jollyflex envisions becoming a 100 Crore company by 2027 and has already invested 30 Crores in new projects to support this vision. Commercial production from these projects is expected to commence by December 2023. The company also plans to expand its product portfolio by introducing large-diameter dredging hoses, without mandrel high-speed rubber hoses, continuous long-length rubber sheets, medium-duty conveyor belts, and wire-reinforced very high-pressure large-bore hoses for oil well drilling rigs.