Electric vehicles may be considered as classic example of the innovative disruption in the automotive market. India has the lowest per capita automobile usage which expands the potential of the market. Subsequently, the moulding industry is experiencing developments as it has to fulfill the demand of moulded polymer parts for not only the automobile sector, but also many others. Polymer moulding demands systematic expertise over the automation procedure along with an ability of identifying consumer requirements. JaiRaj Group offers a perfect blend of automation procedure and technical expertise which enhances the efficacy of producing moulded polymers as a crucial contributor to automobile sector.
Rajiv Chawla, Managing Director of JaiRaj Group, says, “We are a one-stop shop for our customers for anything they want in plastics or polymers. We provide services ranging from creating innovative designs to the testing of prototypes. We also have the ability to ensure quality manufacturing for customers willing to avail our products within a very short span.”
The Journey and Geographic Presence
Rajiv adds, “We started very small in 1985 by taking a small bank loan of 30,000INR and a working capital was 10,000INR. In its prevailing tenure of 36 years, Jairaj has been very consistent, gaining momentum in a short span. The company has followed a step-by-step growing pattern
which has aided in fostering consumer relations and subsequently strengthening its position in the market. We kept learning from previous mistakes and focused on improving in the future.”
Customers are the ultimate reflectors of the company’s success. JaiRaj Group is driven by a customer focused approach. They have set up customer dedicated plants in Uttaranchal (Uttarakhand) in 2006, Aurangabad (Maharastra), Sanand (Gujrat) in 2019. It proves that JaiRaj is not only focused on meeting the customer requirements but is also determined to work and grow with its consumers.
Consumer Satisfaction at the Core
Rajiv says, “Clients today demand Quality, Cost, and Ontime delivery which is a basic hygiene for any enterprise. Our competitive advantage lies in not only meeting the customer requirements in terms of their given designs but also providing them inputs on newer and sustainable designs in terms of innovative R&D. Value Engineering and Value Addition are the factors keeping our competitive stronghold in the market. Among the 4M's of operation which is machines, methods, material and man, the spirit of an organization lies in the Man. The continued development of the soul (man) through innovative nourishment creates a difference for the company among its competitors.”
Among the 4M's of operation which is machines, methods, material and man, the spirit of an organization lies in the Man
JaiRaj started as a micro company and is a renowned MSME today with an aim of becoming a large company by the end of 2023 with a listing in the stock exchange. It has a professional setup with multi location accessibility since early days. In the last five years, significant time and energy has been spent on training the people, building new business systems and creating a very fair and transparent and professional setup.
Rajiv concludes, “JaiRaj now aims at capitalizing on its initial efforts and endorse its good faith to increase its business. On the solid foundation JaiRaj aims at building a high-rise future. It has very professional and compatible team which is built through a heart-felt journey of JaiRaj. With the joining of Bhavaya Chawla, it is the second generation now that is adding new technologies, new teams thereby adding speed and accelerating growth of JaiRaj. Empowerment of employees and transparency with the customers and concern for the society are three biggest strengths of the company. We consider our stakeholders as a family and prioritize on transparency.”