In today’s transforming FMCG environment, brands face several crucial challenges such as distrust in third-party manufacturers, recipe confidentiality concerns, and the operational pressure of handling manufacturing along with marketing and distribution. Formulation secrecy and product uniqueness are at risk of being compromised, hindering brands from maintaining their competitive advantage. Moreover, managing manufacturing logistics usually takes attention away from key growth areas such as marketing, sales, and customer interaction.
Addressing these challenges is GRKC Group, a trusted player in the FMCG space operating on a central philosophy of "one product for one client”. It provides tailored solutions for each client by delivering a single product designed specifically for their unique requirements, with the flexibility to choose their preferred location and manufacturing setup. This maintains the core idea of "3P" (Product, Place, and Plant) as per customer demand.
With committed manufacturing units and total recipe control, the firm ensures that product integrity and trust remain intact. By this centralized effort, the brands are given peace of mind and can focus their energy and resources on advertising, sales, and strategic growth while GRKC deals with manufacturing with reliability and transparency.
The firm was also once famous in Lahore with its range of successful products, and its heritage has been mentioned in cultural reference points such as the TV series Buniyaad and Pran Neville's book Lahore: A Sentimental Journey, highlighting its historical importance.
“Our growth is not just numbers, it is the reflection of unity, experience, and systems working in sync”, says Keshaav Bhatia, Director, GRKC Group.
Personalized Manufacturing with a Legacy of Ownership
GRKC Group, a joint family business, has a rich heritage of more than 200 years, built on trust, responsibility, and an intimate knowledge of creating a brand. Having been a leading owner of brands, the firm treats contract manufacturing with a special sense of ownership, giving each client's product the same care and commitment as its own.
Currently headed by Ajay Bhatia and Sanjeev Bhatia from the fifth generation and Keshaav Bhatia from the sixth generation, the company perseveres in adhering to the long-held core value of gratitude passed down through generations, namely gratitude towards customers, clients, employees, vendors, family, and the Lord.
GRKC Group is committed to being more than a vendor. It becomes an authentic partner to its customers, supporting them through growth and difficulties alike. In food production, the firm focuses heavily on utilizing quality ingredients and adhering to strict testing standards. Every product is developed with a methodical, detail-driven process, guaranteeing recipe consistency, client SOP (Standard Operating Procedures) compliance, and absolute reliability. Supported by advanced infrastructure and technology, GRKC Group's production process is aimed at providing food products that are not only safe and consistent but also beneficial to the end consumer's health and well-being.
Our growth is not just numbers, it is the reflection of unity, experience, and systems working in sync
Empowering FMCG Growth through Structure & Speed
GRKC Group emphasizes a system-based process between departments, starting from procurement and production to quality checks and supply chain, based on a solid Management Information System (MIS), which is a system-based structure that makes each process traceable. Furthermore, its entire staff has welldefined KRAs (Key Responsibility Areas) and KPIs (Key Performance Indicators) which lead them towards an environment of accountability and operational excellence.
With over 20 decades of longstanding experience, the team has an instinctive knowledge of the client requirements, allowing them to provide highly tailored solutions with speed and accuracy. Their adaptable and boundless thinking accelerates innovation and flexibility, enabling the company to easily diversify across product lines. Together, these capabilities have helped GRKC Group create a strong and diverse portfolio, without losing its customer centricity.
.jpg "Shaping the Future of Automotive Intelligence")
We use cookies to ensure you get the best experience on our website. Read more...
