As the automobile and industrial sector expansion continues within the country, the lubricant consumption in India is also projected to surge and is expected to record a CAGR of above four percent in the next five years. Some of the major factors driving the growth of lubricant market includes, rising demands from the automobile sector and the ‘Make in India’ initiative, which is expanding the industrial base in India. Committed to providing quality products at competitive price, GoOil is a leading manufacturer and supplier of an extensive array of Automotive and Industrial Lubricants in India.
Established in 2009, GoOil is catering to the needs of the automobile and manufacturing industries as it manufactures & supplies petrol and diesel engine oil, gear oil, Hydraulic lubricant, and coolant oil, and various Industrial Lubricants, including compressor oil, spindle oil, transformal oil, and many others. To meet expectations of the client, the firm offers value by delivering a highly diverse range of products at a fair price, aiming for a consistent and effective communication with the dealers and directly helping distributors and outlets to increase their productivity and market coverage.
“Our commitment to provide quality products at competitive prices with emphasis on value added services is one of the key focuses of our
company's philosophy. With more than 10 years of experience, we remain committed today in providing high quality lubricants and services”, says Arjun Singh, CEO, GoOil.
What makes GoOil different from other players in the industry is their ability to scale sustainably and simplify the buying process for their clients. The firm also focuses on implementing personalized marketing strategies to maximize engagement and branding, being highly adaptable and flexible to market conditions and to learn from their competitors to improve its services.
“We are confident in our product, open to suggestions to improve and always aim to give the customer exactly what they need, not what they think they need. To work out what customers want, we conduct an appropriate research with market analysis and customer surveys. This helps to identify consumers' needs and tailor our products around them”, adds Arjun.
GoOil operates a manufacturing plant equipped with modern infrastructure and facilities which uses state-of-the-art technology and quality control equipment to produce a range of premium quality lubricating oils and coolants. Its products are sold through a nationwide network of more than 1000 Retail outlets and their representatives are stationed over major centers across the country, backed by a highly competent before-and-after sales service team providing detailed technical information for selecting the right type of product to the customer.
We are confident in our product, open to suggestions to improve and always aim to give the customer exactly what they need, not what they think they need
The firm boasts of a strong and innovative company culture consisting of well-informed personnel to assist and cater to the clients’ requirement. In addition to that, GoOil has a specialized team to process the lubricants and oils, under the administration of industry certified experts having affluent industrial knowledge and proficiency, and the company is only to grow further in future.
“Our vision is to be a leading brand in automotive and industrial Lubricants to meet the needs of both present and future generations with significant national and international presence, and producing it in a way that benefits our customers, employees, and the society”, signs off Arjun.
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