The energy storage and battery charging industry is a booming sector in the SAARC countries. The energy storage industry faces the major challenge of lack of the right infrastructure to manufacture batteries that are both portable and rechargeable or hold a high capacity. Besides, the manufacturers in this industry face hindrances in reaching the end customers as the battery manufacturing industry interacts with the market through dealers.
On the other hand, the lack of the right technological resources makes the participation of the companies working in these sectors quite difficult in international business. Providing flawless services and after-sales assistance to the customers is not always possible for the energy storage and solar panel manufacturing companies due to their high reliance on human power.
Looking to address these challenges, Fronius India has used their years of experience to build R&D and manufacturing infrastructure. Fronius India came into existence in the year of 2013. Its parent company, Fronius, had established
business in the year 1945 allowing the company to be functional in this field for about 75 years, a subsidiary is working towards mitigating the industry challenges. According to the MD of Fronius India, V. V. Kamath, “Fronius India is the only subsidiary which represents all the three business units”.
Standing-out
Fronius India started its operations with 13 employees and has grown to have 139 employees currently. Besides India, they cater to SAARC countries. They have set-up skills, innovation and technology centers all across the country that explains the company’s assured services. The solar energy sector has offered the company a large consumer market as Fronius India deals in both B2B and B2C customers. This sector caters to residential, commercial, and industrial rooftops.
The significant installations of their inverters include Mumbai airport and major railway stations. In the battery charging section, the business aids the intralogistics segment. Also, they closely work with OEMs like Godrej, Linde, Toyota, Hyundai etc. These batteries are 4.0 compliant. Lastly, in the welding sector, Fronius India provides services to automotive industries and their tier-I vendors. The company also works with DRDO units, ISRO, railway, metro coach manufacturers, MSMEs & big customers like Godrej, Larsen Toubro, and many others for their welding challenges.
Fronius India has aligned itself with Industry 4.0 and uses automated machines for multiple operations like joining aluminum to steel, joining 0.3 mm sheet by using 1.2 mm welding wire. The use of this machine has allowed the company a competitive advantage as it’s also equipped to store data at the source and includes operations like servicing remotely and can even be controlled by smartphones.
The company provides economical solutions and sells welding machines that help the client companies achieve a good ROI. The company has achieved a significant milestone in 2020 that is an installation of more than 10,000 solar inverters along with possessing 28,000 Fronius welding machines. The major significant milestone was achieved in the year 2020 when they moved from leased premises in Chakan, Pune to state-of-the-art headquarter in Bhosari, Pune with an investment of Rs.34 crores.
Future Roadmap
Kamath has been quite excited about the expansion of the company in near future to contribute to the market growth. The company aims to increase its yearly turnover up to Rs.750 crores and have about 500 employees in the coming future. The company wishes to improve its position in the market and sees a huge scope in SAARC countries.
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