Earthcon Lubes: Navigating Challenges & Fostering Excellence in the Diesel Exhaust Fluid Industry

Arpit Aggarwal

Managing Director

Arpit Aggarwal

Managing Director

Diesel exhaust fluid (DEF) industry is s t ruggl i ng with major challenges as the industry adapts to meet the strict new environmental standards. One of the most significant issues is that some transporters are implementing a practice of bypassing Selective Catalytic Reduction (SCR) equipment in BS4 and BS6 vehicles in order to reduce costs, which compromises the emission control.

This will not only compromise the regulations being met, but may create future problems in damaging the engine causing more strain to the maintenance expenses.

Kuldeep Singh, Business Head

Earthcon Lubes, formerly known as Neetu Solvents is one of the leading companies in the DEF sector, deals with these challenges by enlightening customers about the necessity of correct use of DEF to be sure of meeting compliance regulations as well as prolonging the engine life. Through the supply of quality DEF and by providing technical assistance, in-house laboratory testing services, and custom storage facilities, Earthcon Lubes enables its customers to be compliant with emission standards efficiently.

Managed by Director, Arpit Aggarwal, the company started its journey back in 2017. As a non-OEM producer, it supplies efficient and least expensive ISO-certified DEF to retail markets in Delhi NCR, Gujarat, Rajasthan, Maharashtra, and Karnataka and removes devastating vacuums of competitors and quality services at an affordable price.

Comprehensive Services for Diesel Exhaust Fluid Solutions

Earthcon Lubes has ventured into the diesel exhaust fluid (DEF) market and has developed itself as a market leader in retail distribution. The company deals in supplying high-quality specifications that have high ISO standards, and the specifications are certified by VDA Germany as well as the Bureau of India Standards (BIS).

In contrast to OEM suppliers, the company provides cost-effective solutions, with products available at prices up to 40 percent less than competitors, thus directly serving the B2C customers, including the owners of transporter fleets.

The company operates its own laboratory to provide quality assurance where stringent quality tests are undertaken to ensure DEF standards. The company also supplies technical documentation, such as test reports, analysis reports, and invites its clients to check on product quality at test labs such as Ultralabs in Pune or the Automotive Research Association of India (ARAI).

With 75 percent of its DEF sold through refilling in IBC tanks or bulk containers via tankers, the company provides flexible packaging solutions to maximise cost effectiveness. Additionally, it offers 20-liter bucket packaging that is customized to customer usage patterns.

The company also offers supply chain visibility with strategic warehouses at 500-kilometer intervals, which can deliver in 24-hours to Jaipur, Surat, Ahmedabad, and Jamnagar. It provides free DEF dispensers to clients just like in fuel stations, as well as storage setups of 10,000 and 50,000 liters, depending on the specific needs of clients. Earthcon Lubes also informs customers about emission standards and warns about the hazards of Selective Catalytic Reduction (SCR) systems bypass, as it may lead to engine failure in the long run.

“We emphasize to our customers that bypassing the SCR system may seem like a short-term saving, but it significantly reduces engine life and performance”, says Arpit Aggarwal, Managing Director, Earthcon Lubes. “Our goal is to provide not just quality DEF but also the knowledge to ensure compliance and vehicle longevity”, he adds. The company is building its customer relations by getting feedback in the form of satisfaction letters and a special service team to update its offerings to meet the changing market needs.

A Noteworthy Journey

Since its inception, Earthcon Lubes has made a considerable mark in the DEF sector. Formerly known as Neetu Solvents, the company was established with the aim of providing high-quality DEF to deal with the rising demand created by the strict environmental laws in India. Later, it transformed to become Earthcon Lube Limited as a strategic move to increase its presence throughout the country and supply the growing demand for cleaner emission solutions within the automotive industry.

The company’s journey was part of an astute observation of the market dynamics, especially as Bharat Stage (BS) emission norms got stricter. Arpit Aggarwal, with seven years of industry experience, observed, “The DEF market is still on the lower side of the growth graph, but with the rise of BS6 vehicles, we anticipate significant expansion”.This learning has steered the company to become a trusted non-OEM, with selected markets and targeting the retail market and serving areas with a refilling based model.

Also to note, quality has been one of the main pillars of the growth of the company. Nevertheless, Earthcon has withstood the pressure, including transporters avoiding the Selective Catalytic Reduction (SCR) systems to reduce costs. It also takes an active role in advising clients about the hazards of such practices in the long run, particularly with regard to the longevity of the engine, as also the obedience to emission standards. Earthcon Lubes is still improving, filling in the gaps in the market and stimulating sustainable development in the DEF industry.

Our goal is to provide not just quality DEF but also the knowledge to ensure compliance and vehicle longevity
Arpit Aggarwal //Managing Director

Charting a Path to Leadership in India's DEF Market

Today, Earthcon Lubes is one of the major players in the DEF market in India that is positioned for massive growth basing on its core values of quality and innovation. The company is now concentrating on a tactical roadmap that centers on development, sustainability, and industry leadership in the face of altering emission policies and soaring need for cleaner diesel offerings.

Going forward, geographic expansion is the focus of the company in the short-term. The company currently has an advanced manufacturing facility in Khushkhera and is busy expanding its distribution network to unexplored areas of India. This step makes up for the increasing requirements within the carbon-based industries such as commercial trucks, logistics, and construction, where diesel engines are the dominant power source even in the context of electric mobility. By entering into non-operating geographies the company would aim to capture more market share which is expected to grow in a steady manner due to Bharat Stage VI (BS-VI) regulation and infrastructure.

“We are committed to empowering our clients with solutions that not only meet regulatory demands but also drive cost-efficiency and environmental responsibility”, signifies Arpit Aggarwal.

Looking forward, the company has a long-term aim to become an Indian most trusted brand of DEF, in both retail market and bulk market. This goal is supported by the concrete plans to invest in automation, improving the efficiency of production and consistency of batches, decreasing variability and promoting compliance with international standards. The company also plans to expand its reusable packaging program.

Finally, Earthcon Lubes wants to become more than just a leader in the volume of sales: the company expects to become a leader in the overall performance: high quality, consistent compliance, and outstanding service. Through the use of technology, sustainability, and client-centric innovations, the company will become a benchmark in the DEF industry and help India transition to cleaner transportation through profitable growth.