Experts predict the Indian food ingredients market which is currently worth $1.58 billion to grow at a CAGR of 6.7 percent till 2029. Changing food consumption habits among consumers, increased health awareness and easy availability of raw materials in the country are some of the factors fuelling this market growth. As a result, we are witnessing a large number of food products manufacturing companies come to the fore in recent times. However, Ajmi Flour Mills is one company that stands a notch higher than the rest of the companies through its unique and high-quality product offerings. Headquartered in Kottayam, Ajmi was established in 1994 by Abdul Khader Kandathil (Chairman, Ajmi Flour Mills) as a small-scale manufacturing unit for the supply of rice flour under the brand name ‘Ajmi’.
As Kerala’s No.1 and most favorite food brand, Ajmi today offers products majorly under three categories – Masala (Chicken, Meat & Fish Masala), Puttu Podi (Ajmi Puttu Podi and Ajmi Chembu Puttu Podi) and Powders (Rice Flour, Sambar Powder, Turmeric Powder, Upma Rava, Compounded Asafetida, Dosa Podi, Special Pathiri Podi, and Malabar Pathal Podi). Among these, the company considers Ajmi Steam Made Puttu Podi and Rice Flour as its flagship products and also believe them to be the magical blend of taste and health to provide consumers with wholesome goodness.
“Our Steam Made Puttu Podi and Rice Flour come with the assurance of freshness processed and packed at our factories. Using superior technology helps us in making healthy and delicious meals. We are the first company to come up with the idea of a steam-made puttu podi in India, introduced in 2007. Our steam-made puttu podi is tastier & aromatic and its softness remains unaffected for 12 hours”, adds Abdul.
Ajmi sources its raw materials from a few carefully selected suppliers and farmers who adhere to all food regulations. Additionally, the company’s manufacturing plant is equipped with machines designed to be highly efficient and reduce wastage throughout the entire manufacturing process. The packaging too is given equalimportance at Ajmi, wherein it only uses ultra-modern packaging materials and technologies as per the latest FSSAI standards to ensure a longer shelf life without the need for additional preservatives.
“We believe in providing customers with the highest quality food products made with love and care. Our production facility is accommodated with large storage silos that ensure that raw materials are available even during the off-seasons. We have more than 100 Bharat Benz trucks to ensure that our products reach the destination safe and sound, on time”, Abdul further explains. Ajmi today is the biggest seller of breakfast foods in Kerala with a massive 65 percent market share and has even been awarded the District Level Award for Best Entrepreneurship by the Directorate of Industries & Commerce. Currently, the company’s products are available in major shops across India as well as in countries like the UK, Iceland, New Zealand, Sweden, Finland, the US, UAE, Qatar, Bahrain, KSA, Kuwait, and Australia.
Ajmi sources its raw materials from a few carefully selected suppliers & farmers who adhere to all food regulations
Explaining Ajmi’s future roadmap, Abdul says, “We plan to launch new product categories such as ready-to-eat, ready-to-cook, ready mixes, and beverages by 2025. Chakki atta, tea, pickles, and coconut oil are some of the products that we will be launching soon. We also want to increase our production capacity by setting up manufacturing units across newer locations in India. To summarize, we aspire to make authentic breakfast foods available to all Indians across the globe at a comfortable price, with customercentricity, teamwork, reliability, and authenticity as our core values.”