Hansgrohe Boosts India Manufacturing Fourfold, Eyes New Growth

Hansgrohe, a German bath fittings company is planning to multiply their production in India four times to take advantage of the rapidly growing rich class in the country. They are, however, experiencing a slowdown in their primary market, China, as per the information provided by their top officials. 

Premium bathroom brands like Hansgrohe, Kohler (US), and Toto (Japan) have become very popular in India. The trend followed by rich consumers, who buy luxury fittings such as jacuzzi bathtubs, high-tech showers, and even Alexa-powered toilets (which are priced at $18,500), is creating this demand in the country.

Hansgrohe executives expressed that they are expecting the Indian market to be their 10% global sales contribution by 2030, up from 5% at present. Thomas Stopper, Vice President for Sales, Asia, said that the output at their Mumbai plant is expected to increase to 200,000 bathroom fittings per annum from 50,000 by 2028. 

“There is huge urbanisation — more people moving to cities, higher disposable income, and people want better bathrooms. So that’s clearly a driver for us,” Stopper noted.

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“Bathroom fixtures are still most sought after in China. However, due to a halt in construction and consumption, sales have wound down,” says Christophe Gourlan, Chief Sales Officer of Hansgrohe.

The revenue of Hansgrohe India reached $38.7 million in 2023, with an annual growth rate of more than 25% since 2020. The company is aiming to increase its distributor base from 300 to 400 by the year 2026 and will be opening its first experience centre in New Delhi soon.