The Industrial Lubricants market is expected to grow by about 5.6 percent CAGR in the next few years. Post COVID-19 pandemic, there has been a shift in manufacturing activities, the demand for industrial lubricants market is also keeping pace with manufacturing growth. With main drivers for this segment being construction and automotive segments, the improvements in the construction industry coupled with good performance of automotive segment ensure that good growth of industrial lubricants is near long term.
As the industry is still depending heavily on mineral oils and the recent spike in oil prices and raw material supply issues are real challenges faced in the short term, this increased pricing is expected to drive the user preference to synthetics and bio-based lubricants which is a welcome sign. With an upward movement in value chain of products, the future looks extremely bright for the industry, and cashing upon the rising opportunities in this domain is Magnus Lubricants.
Known to offer high performance products at affordable price levels, Magnus Lubricants is a customerfocused organization distinguished from its competitors by its commitment to excellence in terms of quality of products and services offered. Magnus Lubricants’ commitment to the business they are in, is well articulated in their mission statement -‘To provide customers with highperformance metalworking fluids with consistent quality, unbeatable value and most satisfying user experience’.
“With the spike in oil prices, the main expectation of customers is to reduce the impact of oil price increase on their profitability. Today, customers expect lubricant manufacturers to move from high mineral oil content products to less oil or oil-free products. Traditionally, the growth of synthetics was limited due to the high-cost differential as per mineral oils however, with an increase in oil price the ratio is changing in favor of synthetics.
At Magnus Lubricants, our focus from the very beginning has been on values and this is in sync with current market expectation. Customers are looking for ways to keep oil price impact under control, which is giving us newer opportunities of market growth. In addition, we are also focusing on full synthetics and other bio-based lubricants so that our customers have an option to move towards oil-free products”, highlights Subramanya Bhat, Director, Magnus Lubricants.
Setting New Benchmarks With Magnacool
Uniquely positioned in the lubricants industry, Magnus Lubricants is known for best value proposition and superior performance, Magnacool products which meet the demands of specialized industries such as Automotive, Aerospace, General Engineering and Medical Parts manufacturers. With full range of Mineral Oil, Semisynthetic, Synthetic and Soluble oils these products deliver longer tool life, better surface finish and improved bottom line to our customers.
“Magnacool products are considered the best Made in India brand with superior quality with affordable prices. These products are formulated by our specialists, and they stand for performance and sustainability. In addition to aiding development of new products, the facility helps in quick troubleshooting of customer complaints. We at Magnacool are committed to providing all our stakeholders a great experience in terms of our products, services, and other deliverables every time they contact us”, speaks Subramanya.
What gives it an edge over its competitors is mentioned in their logo itself. ‘Quality’, ‘Performance’, and ‘Value’, the firm vests its focus on meeting these objectives which encompasses the complete sphere of our activities in the marketplace. Another element that differentiates Magnacool from the rest is the R&D and Lab capabilities of Magnus Lubricants which is considered to be the best in India. This enables Magnus Lubricants to offer optimum solutions with customized products to meet unique customer challenges.
“Our unique value proposition of providing the best value products has earned us a large number of reputed customers with whom we have built a long term mutually beneficial association. Today, our customers include large MNC users, OE manufacturers, component suppliers and a large number of MSME accounts. Many of these industry leaders are our long-term users and will vouch for our products and services. As we are based in Pune, during the initial years, our business was mainly coming from western India. Today, this has changed and our customers and distributors are located across the country from east to west and north to south”, shares Subramanya.
With customers being the prime focus of what Magnus Lubricants thinks and dos, the firm is aware that its users would like to continuously improve their processes, raise productivity, lower costs & increase efficiency. All the Magnus Lubricants facilities and processes are certified with ISO9001:2015 and ISO140001:2015. Also, in order to assist its customers and to help them in using Magnacool products in the correct way, the firm has also put in place a trained team of service personnel who work hand in hand to achieve customer satisfaction.
Backed By Experts With Experience
With its manufacturing facility based at Chakan, Pune, the firm is comprehensive in the sense that apart from Blending, Magnus Lubricants manufactures a majority of input components in-house. This ensures a good control on the quality of their products and timely delivery to its customers. Magnus Lubricants also houses a state-of-art Laboratory which helps in the design and development of new formulations including customized products.
Magnus Lubricants has a team of skilled professionals which is a blend of experience and youth. The senior team of Magnus Lubricants comes with varied experience in user Industries like Cutting tool & machine tools apart from Industrial lubricants. This helps the firm in a big way as we understand the exact user requirements and formulate application-oriented products. Magnus Lubricants understands that investing in building a qualified and trained team is an ongoing process and a substantial amount of time and resources are invested by senior management in this direction.
We at Magnacool are Committed to providing all Our stakeholders a great Experience in terms of our Products, services, and other Deliverables every time they Contact us
Being a customer-focused organization, Magnus Lubricants’ success and ability to satisfy the expectation of its customers and employees is built on their excellence and team-work in a total quality environment.
Marching Towards A Promising Future
Poised to be a five Trillion economy, in India manufacturing is expected to contribute a sizeable chunk of that growth. Magnus Lubricants is optimistic about market growth in short to medium term. Keeping up with this, the firm is also preparing itself to be a part of the growth story and be a preferred supplier of Industrial lubricants.
“Synthetic and MQL are the segments which will grow many folds in near future. The increasing demand of machining exotic materials with super high cutting parameters without compromising on machine compatibility is the need of the hour. More and more customers are now ready to embrace new cutting-edge technologies. We have positioned our products as the best value proposition available to our customers. Our customers have experienced this, and it shows in our very high level of customer retention”, concludes Subramanya.
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