The global textile market is anticipated to reach USD 1.2 trillion mark by 2025, according to a recent report from Grand View Research. Due to the shift in consumer preferences to more comfortable clothing and the increase in demand for high-value fabrics, textile materials such as silk, hemp and viscose are in great demand and these are some of the factors bolstering the market growth. However, some factors are restraining the growth of the yarn, fiber, and thread markets such as the lack of available resources, workforce issues, and increasing inventory levels.
Rapid market growth in emerging countries, increase in disposable income, technology development, and most importantly the growing consumer awareness of sustainable and eco-friendly products are factors bolstering the growth of this market. The growing consumer awareness of eco-friendly products is mainly responsible for driving the demand for recycled fibers for the global yarn, fiber, and thread manufacturing market.
However, the unavailability of advanced machinery and technical staff to operate more complicated systems impedes growth and contributes to a failure to meet global quality standards. Most of the suppliers in the emerging markets are at the very early stages of developing their production processes, management techniques, regulatory certification and compliance, and quality systems. This is because most of the suppliers often have limited resources for the improvement and some of them are inexperienced or new to the market.
Not just manufacturers but dealers also face similar challenges today in the textile market. Dealers have to sell products even when the demand for the product is not very high. Dealers should also ensure a seamless supply of products when the demand is high and supply is less. Therefore, they should be more experienced and face and overcome various challenges on a day-to-day basis.
One such company that always tries to meet and exceed the expectation of clients by offering innovative and quality products, on-time delivery, and quality services is Tirupur-based Royal Yarns. Royal Yarn - a sole dealer of Vardhaman Textiles Limited in South India, offers a wide range of products in knitting and weaving segments in the Textile industry.
Under the weaving segment, the company offers compact yarns, core-spun lycra, polyester/cotton blends, modal yarn, and Tencel yarn. In the knitting segment, Royal Yarn provides Grey hosiery in cotton and poly cotton blends, viscose rayon and its blends, melanges of cotton and other blends, dyed yarn, and space-dyed, and mercerised yarn.
“In order to make a business successful and derive profits from it, Yarn manufacturers face various kinds of challenges. These include various external factors such as fluctuations in the prices of raw materials, lack of resource availability, labor and workforce issues, and increasing inventory levels,” says Balasundram Balusamy, Director, Royal Yarns.
Special blends
The company also offers Special blends which include Tencel, bamboo yarns that are manufactured using anti-bacterial fiber, thermo light that is warm and bulky, Miyabi manufactured using microfibers that are extra-fine fibers of nylon, acrylic or polyester, Coolmax, Cocona, wool, acrylic, linen, and hemp. As a partner to its customers, the Royal Yarns continuously strives to maintain flexibility in distribution and providing quick services.
Sole dealer of Vardhman
One of the most significant trends in today’s global business is supply chain collaboration and this is where businesses seek to work with their suppliers over the long term to continuously improve quality, plan for demand and cut costs. What differentiates Royal Yarns from the other players in this landscape is the company’s focus on providing the right products to the right customers in the market, and gaining new customers. Since Royal Yarns is the sole dealer of Vardhman, over 95% of the company’s business is from this. Royal Yarn is very passionate about its work and this is one of the reasons why the company has retained its customers for several years.
“On a long-term basis, we are working as a supply chain partner for Vardhman Textiles Limited and we don't represent other companies except for very small quantities. A major portion of our business is from Vardhaman Textiles and a very small part is from other businesses. We believe in working with one particular company and render them the entire range of services. In this way, we have a better advantage over others because we become a part of Vardhaman when it comes to sales and all other activities related to marketing. That's the difference. We don't have many suppliers. We represent Vardhaman and we work for them whole-heartedly,” says Balusamy.
“We also offer a wide range of certified products such as organic yarns, Cotton yarns that are BCI certified, Cotton Recycled yarns and recycled polyester blends that are Global Recycle Standard (GRS) certified and Supima – one of the world’s finest cotton,” he adds.
Customer-centric
“We are very dedicated, committed, and ethical in our business. And these are some of the key factors that have helped us in running a successful business for the last 26 years. Also, we offer the best service to our customers. When our customers need some assistance, we immediately attend to them, meet their requirements, and try to keep the customers happy with our service,” affirms Balusamy.
Providing the right products
“We always put ourselves in our customers' shoes and get to know the difficulties and challenges they face. Therefore, this has helped us in providing the right products to them. That not only helps in meeting their expectations on quality but it has also helped us meet the expectation of our customers’ clients as well. And this is one of the reasons for us having numerous customers in this business landscape,” explains Ba lusamy.
Developing strong customer relationships
“We always believe in serving our customers and therefore we maintain a strong and good relationship with them, which not only helps in serving them well but also in customer retention. We understand our customer expectations on the trends and provide them with new products that perfectly meet their unique requirements,” he adds.
The Journey
Royal Yarns began its humble journey in the year 1995. With more than two decades of experience in this field, Royal Yarn offers excellent services to its customers according to their requirements. As an ISO-certified company, Royal Yarn has been offering a wide range of products such as Cotton, PC, Core spun spandex, melanges, Dyed yarn, and all types of cellulosic blends, Special blends with a very wide range offibers. Not just that, Royal Yarn offers products for every season in both the knitting as well as the weaving segments. The company has a strong presence in South India especially in Coimbatore, Tamil Nadu. The company’s turnover last year was 300 crores and they are expecting to close at 400 crores this year.
“We plan to expand in new markets which are still unexplored and we are focusing on the sustainable yarn segment, as these kinds of products would not deplete the earth’s resources,” concludes Balasundram Balusamy.
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