The yarn spinning industry of India has high potential to meet the domestic market demand for cottons and fabrics. The reason for high demand of Indian cotton is the superiority in quality of cotton fabrics. However, the Indian market is also facing certain challenges that the firms belonging to this industry are highly affected with. Foremost is high working capital, followed by the inventory costs that majorly act as barriers to international competition.
ChenniappaYarn Spinners has been thriving in this industry and has become one of the significant suppliers in the hosiery textile segment under the dynamic leadership of Mr. C.Subramaniam, MD of Chenniappa Yarn Spinners Private Limited. To address the challenge of high price, Chenniappa has aimed to work more on the quality of the products. Besides, vertically integrating from knitting to yarn spinning, they have also diversified the product line extensively. Diversification has helped the organization to establish itself in the Indian market.
Meeting the Demands
CYSPLhas been developing a stronghold in the
Indian market by integrating high-end product development with reliability and superiority. In words of Varun Subramaniam, Director of Chenniappa, “We are always working on upgrading ourselves in terms of variety and quality benchmark with technical know-how at the focal point”.
CYSPL, in course of its existence and operations in the market has been able to identify non-dynamic nature of the industry. This has been advantageous for the company to develop its strategy by market observation for a longer timespan than its competitors. Mr. Subramaniam explains, “Spinning industry is not a dynamically evolving industry. However, we focus on the span and research the market patterns to meet customer demands for new products. Currently, Indian Textile is facing a dynamic focus towards MMF based apparels and garments. Therefore, we have to tune our operation procedure in accordance with that to keep up with the market.”
CYSPL has been able to stand out in the market by focusing on supply of wide range of products. Their brand image has grown to establish the company as a one-stop solution for clients and customers making it a unique entity in the market. The company is capable of catering client requirements in a yarn of their preference. The company works on both knitted fabrics and yarn spinning, which allows the clients to receive the product of their choice.
The company director has also talked about the aim of the company to function through eco-efficient methods. It is one of the company’s visions for long term sustainability. The company makes use of high efficiency production technology to minimize the use of natural resources during the process of production.
As addressed by Mr. Subramaniam, India has a large scope of expansion in the international market due to the greater focus on quality and error-free products. Low recognition of the quality and sustainability of the Indian textile products and processes has made it expensive for us to compete in the global market. With proper education to the buyers, Textile industry in India will be able to demand the necessary pricing. This is hindering industry growth.
CYSPL aims at enhancing the contribution of green energy to their production, from current 60% to a whole 100 percent, in 2-3 years. Besides, as future prospect, Chenniappa also aims in partnering for training programs for up skilling of the employees associated with them, which will contribute to social upliftment.