Ruby International India: Powering India's Material Handling Transformation

The Indian market for material handling equipment is undergoing a vigorous transformation with rushes in the industrialization, automation, and focus on infrastructure and warehousing. Given the projections that speak to a market value of $22.48 billion by 2033 and a CAGR of 8.08 percent, the industry is in a clear, dynamic ascent. At the forefront of this transformation is Ruby International India that has always ascribed itself to the changing needs of the market with regard to innovation, customization, and adherence to quality.

Started more than four and a half decades back, Ruby International India has created a solid name for itself as a reliable producer of material handling equipment. The company is not content with merely supplying machinery, it sees itself as a solutions provider, dedicated to addressing the unique challenges of each client. This ethos is seen in its approach to product development where it takes this into consideration in the formulation of tailor-made solutions and not ready made generic off the shelf products. Be it a custom-designed winch, a Capstan, or a dedicated workover-rig for difficult tasks, all its products are built to deliver a smooth fit into the client’s workflow, maximizing both effectiveness and security.

Prioritizing Safety & Performance in Every Build

Aware of the vital importance of safety, the company builds a number of protective systems which include overload, single phasing, phase sequence, under-voltage and overvoltage protections, emergency stops, and mechanical interlocks. Other auxiliaries like load indicators, rope slacking safety devices, and speed indicators make the winch operate effectively within the specified limit. “Before dispatch, each unit undergoes a proper testing both under load and overload conditions to guarantee that Ruby International India remains firm in its promise to provide peace of mind in addition to high-performance equipment”, says Atul Thakur, Managing Partner, Ruby International India.

Furthermore, customization is at the heart of the company, especially when it comes to winches. Acknowledging the fact that every project has specific needs, the company works closely with the clients to develop winches with multiple features and load capacities. It has developed variable speed winches which offer smooth and adjustable acceleration, deceleration and precise control of speed and torque. These winches not only ensure smoother handling of loads but also reduce mechanical stress on the system, leading to longer equipment life.

Reliable Service Backed by Technical Expertise

The company’s commitment to customer support is much more than what lies after the point of sale. Therefore, it makes sure that its equipment is installed accurately and runs without error from the very first day. Furthermore, the company conducts site assessments as required, and the installed equipment is looked after by a team of experienced engineers and technicians. Additionally, clients are very well trained on how to operate equipment, the company also offers other post-sale services such as regular maintenance checks, troubleshooting, and timely servicing to keep everything running smoothly.

Combination of strategic sourcing, efficient manufacturing, and a deep-rooted culture of innovation showcases Ruby International India's ability to deliver high-quality products at competitive prices. The company chooses premium raw material and has good relations with the suppliers who pass a very strict code of ethics and quality. Furthermore, high-end in-house manufacturing capabilities eliminate waste and make the most of production schedules, so the company does not have to sacrifice quality or performance while offering cost saving products to clients.

Responsible Sourcing & Environmental Commitment

Ethical sourcing and sustainability are not just peripheral concerns for Ruby International India, they are integral part of the company’s operation. The company cooperates only with suppliers that comply with fair labor and responsible materials sourcing. In its premises, energy efficient machinery and reduction of wastes procedures ensure that environmental standards are maintained. Moreover, the company’s interest towards long-term durable products results in less replacement, which subsequently lowers the general consumption of resources.

Client feedback is yet another area of utmost importance at Ruby International India as it plays a vital role in guiding product development and innovation. The company uses a multi-channel strategy to gain insights that include post-installation surveys, on-site conversation, and communications through digital platforms after installation. These feedbacks are systematically analyzed in order to find out possibilities for improvement as well as ways to innovate. “The intense cooperation between the R&D and customer support units allows the changing needs of clients to be assimilated into our product enhancements on a continuous basis to make the equipment more intuitive, efficient, and responsive to our clients’ evolving demands”, explains Atul.

From Recognized Excellence to Future Readiness

The company has received an official acknowledgment of excellence on several occasions. It won “Award of Excellence” in the 2015 MSME Conclave which was given by then Chief Minister of Uttar Pradesh and the Central Minister for MSMEs. Recently, it was awarded a Certificate of Appreciation in the Engineering Goods category at the 2023 SME Empowering India Awards. Additionally, many of its employees have also received the prestigious “Shram Gaurav Puruskar”, which is a work environment that celebrates and acknowledges craftsmanship and devotion. Going forward, Ruby International India aims to expand its product range and enhance its operational efficiency to fit in the future of industrial automation. 

The company is set to implement cutting-edge tech-integrated handling systems that use IoT and AI to raise productivity and safety. New areas of interest, such as renewable energy and large-scale projects, are part of its strategic growth as the company seeks to sell its specialized equipment to a broader range of industries. On the operational front, the focus is on investing in advanced manufacturing technologies and refining supply chain visibility to further reduce lead times and costs. With a forward-looking vision and an unwavering commitment to excellence, Ruby International India is poised to remain a trusted name in the industry for years to come.