India is a global agriculture powerhouse and is one of the largest producers of sugar, cotton, wheat, and many more crops and Agri based products. With the rising demand, the country is also witnessing a rise in the introduction of various Agricultural machinery and implements. Farmers are now willing to adopt new technologies for more output and income. Labor shortage for harvesting crops is a major issue in the country, leading to the rapid growth of the agricultural machinery market.
Krushi Chang Harvesters is a joint venture between the KAW Group India (Kolhapur Auto Works) and Chang Tractors Thailand, providing the best Agricultural Harvesting equipment and machinery to the farmers and customers globally. India is a price-sensitive market, and the very first expectation of the customer in the agriculture industry is that the product should be affordable and provide maximum output with low maintenance costs. Krushi Chang Harvesters have ensured that the products are affordable and, most importantly, user-friendly.
The main strategy here is to educate its customers on how the machinery will help them increase their output. “With no direct competition in this segment, Krushi Chang is getting a very positive response from the customers considering the competitive pricing of the machines and equal productivity as compared to the bigger harvester machines in the Indian market”, speaks Tushar Shelke, Director, Krushi-Chang Harvesters.
Krushi Chang Harvesters are manufactured at the Thailand plant, spread across three acres, and assembled at the India factory in Kolhapur, Maharashtra. Its parent companies in India and Thailand share a combined manufacturing experience of over 60+ years and have been operating as a company for the past two years.
Krushi- Chang Harvesters are committed to providing affordable, easy-to-use, and state-of-the-art agricultural machinery to all the customers globally through their Channel partners and Dealers. They offer products such as Sugarcane harvester, Sugarcane leaf cutter, and Sugarcane loader that undergo rigorous testing and quality control checks before getting delivered to the various farmers/ customers. “As a company, we are working towards delivering solutions to the farmers which will make their lives and overall experience of farming easier and hassle-free”, says Tushar.
We are working towards delivering solutions to the farmers which will make their lives and overall experience of farming easier and hassle-free
A Step towards Farmer’s Smarter Future
The team at Krushi Chang Harvesters consists of like-minded people with a passion for bringing a revolution in the Agri Machine industry. Krushi Chang has people of different age groups, and their combined experiences make learnings vast. Every personnel is undergone the right training to ensure the best deliveries to their customers. The R&D team is constantly working on developing new updates on the harvesters, which will keep increasing the productivity of their machines.
The compact machines make transportation easier as compared to the bigger market harvesters. They require minimum maintenance, thus making the ownership experience even better. The mini harvesters market will grow soon as the Sugar factories upgrade and increase their per-day crushing capacity. As per the increasing demand for harvesters, Krushi Chang is planning on setting up a manufacturing facility for the harvesters in India to cater to the demand.
They are also planning on setting up a Krushi Chang training centre where they would educate the customers and farmers about their harvesters and different techniques to increase the output. Krushi Chang is also looking at Dealer expansion of their brand in the country and the global market. Further, looking at the demand, they are also planning on setting up a new fully Automated Robotic Machine robotic facility in Thailand to promote time-efficient manufacturing.