The global surgical industry has been experiencing significant growth over the past few years, driven by factors such as an aging population, the rising incidence of chronic diseases, increasing demand for minimally invasive surgeries, and advancements in technology. According to a report by Grand View Research, the global surgical instruments market size was valued at $10.3 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.7 percent from 2022 to 2028.
The surgical industry is a crucial component of the global healthcare sector, providing essential medical instruments and equipment for diagnostic, therapeutic, and surgical purposes. The industry encompasses a wide range of products, from surgical instruments, implants, and prosthetics to minimally invasive surgery devices, robotic surgical systems, and advanced imaging technologies.
In 1956, late Vishwanath Bajaj established the South India Surgical Co. (SISCO) in Bangalore which has been working closely with the Faculty of Medicine & Surgery from the beginning. Over the years, SISCO has been recognized and appreciated for its contributions to the community. Today, the company is regarded as one of the leading surgical businesses in Bangalore, owing to its expertise and high-quality medical and surgical services. Shiv Bajaj, the Managing Partner of South India Surgical Co., is the third generation to run the business, and he has had an exciting yet challenging journey during his tenure.
In addition to providing necessary medical equipment to hospitals of all sizes and reputations throughout India, SISCO offers a diverse range of products in fields such as Cardiology, Anesthesiology, Cardiac Surgery, Neurosurgery, General Surgery, and more. Whether you require medical instruments or customized hospital furniture, SISCO Bangalore can fulfill all your needs with the highest quality and most competitive prices in the market.
Creating Strong Relationships
Shiv embarked on his healthcare sector journey as a young boy in Bangalore, drawing inspiration from his father's accomplishments in business and life.
However, upon joining the family business, he quickly realized the need for knowledge and conducted thorough research by visiting more than 50 hospitals and clinics and meeting over 100 doctors to comprehend client demands and industry trends. This resulted in the successful creation of PROZON by SISCO Bangalore, a surgical instrument that gained significant traction in the market.
Shiv recognized that establishing and nurturing a strong customer relationship is vital for succeeding in the healthcare sector, and he believes that quality products coupled with exceptional customer service and after-sales support are essential for success. His leadership philosophy revolves around keeping his employees content and satisfied, with the conviction that if he keeps them happy, they will reciprocate the same. He personally interviews every new hire and maintains an open-door policy to encourage them to approach him with any issues. Shiv takes pride in the hardworking small team that he leads.
Adapting to Change
In his current role, Shiv faces notable obstacles, primarily associated with competitive pressures and employee morale. He holds the view that delivering exceptional products and services is key to attracting and retaining customers, which in turn reduces concerns regarding competitors. Moreover, Shiv places a high value on the satisfaction of his employees, personally conducting interviews with each new recruit and maintaining an open-door policy to foster effective communication. He recognizes the fundamental role played by his team members as the bedrock of the business and advocates for a culture of hard work, smart work, teamwork, adaptability, and continuous improvement to drive growth, firmly adhering to these principles to ensure long-term success.
Shiv values staying up to date with the most recent developments because he is aware that change is inevitable in both the healthcare industry and the technology world
Shiv values staying up to date with the most recent developments because he is aware that change is inevitable in both the healthcare industry and the technology world. In order to achieve this, he works with multinational corporations that value innovation and are dedicated to being market leaders. He feels it's important to keep up with industry developments and adjust to them, especially in the healthcare sector where innovation can have a big impact on people's lives and health.
Shiv Bajaj has learned the value of developing solid customer relationships, placing a high priority on employee satisfaction, and adjusting to market changes over time. His leadership style is focused on making sure that everyone is happy at work because he feels that this is the key to the success of the business. Shiv continues to be dedicated to fostering innovation and growth within South India Surgical Co., which has benefited from his unwavering dedication to the company.
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