According to a report, the market for trauma implants, used for fracture repair and surgical treatment of bone fractures was valued at $7.28 billion in 2018 and is expected to reach $10.14 billion by 2026, with a projected CAGR of 4.3 percent during the forecast period. The demand for trauma implants is driven by the rise in minimally invasive surgical procedures for bone fractures, along with technological advancements and new product launches by key players, contributing to market growth. Sigma Surgical (Sorath Ortho), is a pioneering trauma and spinal surgery company. The company collaborates with renowned surgeons to deliver innovative systems for various pathologies and its commitment to integrity, quality, and innovation has established them as a leader in the industry.
Established in 1998 by Jayantibhai Gothi and Gopalbhai Gothi, Sorath Ortho has become a successful vertically integrated company, serving the global market with its advanced manufacturing facility. Led by CEO Mehul Gothi, the company prioritizes the production of high-quality medical products that are affordable, addressing the needs of economically disadvantaged patients in India. With OEM partnerships in Germany, Switzerland, Italy, and Britain, Sorath Ortho upholds European Union standards, solidifying its reputation beyond national boundaries.
Mehul Gothi's journey within the company began in 2001, gradually taking on greater responsibilities and culminating in his appointment as CEO in 2021. While lacking a formal academic background in the medical equipment sector, Gothi recognizes the value of education while emphasizing the practical experience and industry expertise gained through hands-on work.
Reinventing Indian Products as Global Contenders
Mehul Gothi shed light on the perception and challenges faced by Indian manufacturers in the global market. Despite meeting international standards, they are often viewed skeptically and considered secondary vendors. In response, Gothi's company has implemented awareness programs and educational initiatives to showcase its manufacturing capabilities and build trust. They address the perception that their products are only suitable for domestic use by educating surgeons and end-users about their manufacturing processes and demonstrating their global competitiveness.
Gothi emphasizes the importance of staying updated on global advancements, with a focus on German, Japanese, and American companies. His company's research and development team introduces over 10 new products annually and incorporates industry trends and innovations into their decision-making. They actively participate in local medical education programs and utilize Industry 4.0 technologies to enhance efficiency and deliver high-quality products in real time. Gothi's approach prioritizes the effectiveness of life-saving products and maintaining affordability, ensuring accessibility for patients with limited financial means. By delivering exceptional quality at affordable prices, his company establishes itself as a trusted brand.
Delivering life-saving products that are effective is crucial, and making money should not be the only reason for producing them
Mehul acknowledges that India is now being recognized as a country that presents substantial opportunities for Indian manufacturers. The perception of Indian manufacturers has undergone a positive shift, gaining respect within the industry. "While venturing into the market still carries certain risks, India is seen as a source of hope and potential.
"Mehul acknowledges that India is now being recognized as a country that presents substantial opportunities for Indian manufacturers"
Despite the challenges faced during the pandemic, Indian manufacturers have demonstrated their capabilities and proven their ability to deliver exceptional products. Local partnerships and collaborations, especially in the field of artificial intelligence, have created thriving prospects for businesses. The current focus is on harnessing these opportunities and forging strategic alliances to enhance growth further and achieve greater success", concludes Mehul Gothi, CEO, Sorath Ortho.
Mehul Gothi, CEO
Mehul is a source of inspiration in daily business life. His journey with the company began in 2001. With expertise in reverse engineering, design development and CAD/CAM programming, Mehul played a crucial role in the company's success until 2021 when he was promoted to the position of CEO. His leadership and dedication have propelled ‘Sorath Ortho’ a division of Sigma Surgical to new heights in the medical industry.