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The Indian Animal Health Industry has been essential in defending the national interests in animal husbandry. It is estimated that the Indian market for animal healthcare is worth over 7000 crores (2021-22). The percentage of each species in the AH market is - 55 percent for livestock, 33 percent for poultry, eight percent for companion animals, three percent for aqua, and the remaining one percent for other animals.
The market for herbal health products is one area of the healthcare industry that has experienced rapid expansion in recent years. India has a long heritage of using herbs and natural remedies to treat a wide range of illnesses. Traditional herbal medicine use has been a part of Indian culture for generations. Natural Remedies (NRPL), which was founded in 1998, is a pioneer in the field of herbal animal healthcare. A Bangalore-based business, NRPL is the Top (Leading) manufacturer of herbal healthcare goods for animals in India and dominates the herbal market.
In recent years, India's herbal health industry has expanded significantly, with a concentration on creating and publicizing herbal medications and treatments. The government has backed the industry and established the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy among other endeavors to encourage the use of herbal remedies (AYUSH). NRPL is regarded as one of the top five companies among all animal health care companies in India and is led by a strong leadership team that has enabled the firm to establish a presence in over 35 countries.
Inception Journey
Except for a lot of effort, commitment, and a passion for developing goods that benefit people, animals, and the environment, there is no secret to success. Therefore, it should come as no surprise that NRPL's history began in the Himalayan foothills, driving the company's founders K. Narender Reddy to Bangalore to set up a research and development facility and the very first manufacturing facility. Respecting and understanding the immense value of available natural resources, K. Narender Reddy, wholly and truly believes in the adage ‘The earth does not belong to human beings, but humans belong to the earth’. Values of benefiting humankind, and animals, while preserving the sanctity of the environment are weaved into the core philosophy by which the company operates.
The firm’s mission is as unique as every other aspect of NRPL’s ideologies, operations, and overall approach to creating natural solutions. NRPL’s mission statement is based on four main pillars and not only continues to motivate the workforce to uphold themselves to the highest standards but has stood the sands of time. “The company’s mission revolves around ensuring four parameters including, are we adding value to our customers and communities, are we doing right by them, are we winning together, and are we helping them achieve excellence.
Overall, we at NRPL are striving to help to improve the planet’s biodiversity by enabling farmers to make better use of available resources”, shares K. Narender Reddy, CEO, NRPL. The management of NRPL placed a strong emphasis on sustainable development at the time of the company’s founding and even created the innovative ‘Herb Secure’ program to closely uphold environmental obligations.
Natural remedies take a step ahead by sticking to the ‘herb secure’ program, which emphasizes good agriculture techniques, good collection practices, good manufacturing practices, good laboratory practices, and good quality processes. “NRPL follows the ancient concept of ‘Vasudhaiva Kutumbakam’ which means ‘the world is one family’. NRPL holds its employees in very high esteem. As is known, the proof lies in the pudding, NRPL has bagged the ‘Great Places to Work’ certifications four times in a row and has also been certified as one of the company’s people would like to work for. A good number of the 500-odd employees have been associated with NRPL for the better part of two decades”, says K. Narender Reddy.
Leveraging Technology
There has never been more growth in the healthcare sector. The animal health sector is expanding at a consistent five percent global rate, with India having much higher demand than the rest of the world for sustainable and organic goods. The growth rate of NRPL is increasing by four times annually. The company’s development can be attributed to the quick development of technology and considerable research and development efforts. Furthermore, helpful are the numerous initiatives and programs that are put in place by the federal and state governments that aid the general populace.
As a market leader presents in over 30 countries, NRPL’s products have treated millions of animals and benefitted hundreds of thousands of farmers. Thanks to the internet and usage of social media, farmers now make use of available natural resources more efficiently and are being encouraged by the government to innovate and be innovative too. “Natural Remedies is committed to ‘Giving Back to Society’. This is reflected in all the initiatives that we undertake. By the very aim of giving back to society, we help in improving the quality of life of the communities we serve. We aim to facilitate improved livelihood opportunities and socio-cultural development where we are present”, adds K. Narender.
As a market leader presents in over 30 countries, nrpl’s Products have treated millions of animals & benefitted hundreds of thousands Of farmers
The business also regularly communicates with clients, making sure that everyone is aware of what is happening and that meaningful information exchanges and interactions with customers take place. With approximately 500 individuals working in production plants and many offices around India, K. Narender Reddy’s NRPL has launched over 25 Brands thanks to a cutting-edge research and development team.
A modern research and development facility is the Natural Remedies Innovation Centre (NRIC). NRIC, which has a floor area of 25,000 square feet, offers state-of-the-art approaches to creating natural healthcare options for both human and animal healthcare. Furthermore, an internally designed product with the fitting name of ‘Kamdhenu’ has set records for the firm. More than 50,000 cattle were helped by the herbal remedy Kamdhenu to deal with post-calving difficulties in just two months after its launch (ruminants).
Future Roadmap
Sharing his wisdom to future entrepreneurs, K. Narender Reddy says, “I strongly believe in helping to improve the planet’s biodiversity by enabling farmers to make better use of available resources. We stand committed to ‘Giving Back to Society’ and this is reflected in all our initiatives. By the very aim of giving back, NRPL helps in improving the quality of life of the communities we serve by providing and promoting education and ensuring quality healthcare is a part of daily lives”.
By 2030, it is anticipated that the global population would reach eight billion. To guarantee there is enough food to feed these large people, governments all around the world heavily rely on farmers. Also, governments are implementing a range of projects and programs that benefit the general public. Farmers are the ones who hold the key to the future of the world, as evidenced by the Indian government's concentration on agriculture and the agri-tech sector. In order to meet the expanding needs of customers, NRPL plans to keep expanding and enhancing its services. The development of herbal and natural ingredients has been made possible by NRPL's partnership with its partners (farmers), ensuring that animals have access to the greatest health products.
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