The global personal protective equipment market size was estimated at USD 59.50 billion in 2019 and expected to register a CAGR of 6.7% over the forecast period. Growing awareness regarding workers’ health and safety, in addition to rising industrial fatalities primarily in emerging economies owing to lack of personal protective equipment (PPE), is anticipated to steer the market over the forecast years. Technological innovation, accompanied by changing consumer needs for PPE, is further projected to augment market expansion. The PPE market in India is fragmented due to the presence of many regional and local players. The vendors compete based on demand cycles in PPE manufacturing.
Euro Safety Group is an assemblage of various units offering safety products in diverse geographies while catering to comprehensive needs of the safety & protection.
One of Euro Safety Group’s unit manufactures safety equipments like safety work wear, masks and other PPE disposable garments. Euro Safety Group has launched a plethora of operations across India, the most recent being in Bhiwadi, Rajasthan. This unit has been the most recent and successful PPE manufacturing unit for Euro Safety Group Likewise, Euro Safety Group has set up a number of manufacturing plants for PPE products in India, culminated by its companies and expertise, to serve the Indian workforce working in private & public sector. Euro Safety Equipments is a dedicated wing of Euro Safety Group that manufactures standard workwear, coveralls, gloves, masks and other safety garments. The group also introduced various brands of PPEs in India in order to cater to the immediate demand of safety equipments here. The firm manufactures head-to-toe safety equipments for the Indian workforce working for large enterprises. More so, Euro Safety is the first to adopt and implement the ‘Vocal for Local’ initiative in the present difficult times.
Adopting Vocal For Local For PPES
The PPE industry per se has very intermittent supply of products within our country. A lot of finished products, raw materials are sourced from other countries, for a very simple reason, i.e. unavailability. Hon’ PM Narendra Modi, coined a very powerful concept & ideology, ‘vocal for local’. This ideology implied that we don’t get it within our land, why not create it. This rang very strongly with Euro Safety Group’s operational approach. “We can become an industrial economy where we do not need to depend on anybody”, expressed Varun.
Over the years, Euro Safety has set benchmarks in building products that can take on the mechanical hazards of the industrial era, allowing employers to better take care of their employees, who in turn, demonstrate better work-area productivity. However, with COVID’s entrance, Euro Safety, as an organization witnessed a different outlook on the density of hazards that have just the equal probability of occurrence. Unlike most businesses that have succumbed to the damages COVID has caused, Euro Safety emerged a clear winner by improvising and adapting to the fresh needs of the local market. The organization fast tracked its operations and, with the tremendous support of the Rajasthan government & the local vendors who agreed on the vocal-for-local regime, started manufacturing PPE kits at an exceptional rate of 50000 kits per day.
A Young Turk’s Approach & Perspective
Third generation of a 40 year old
conglomerate, Varun Budhiraja (Director & CMO) has been leading with efficacy and has elevated the family business to greater heights. Believing in only dedication as being a key ingredient of success, Varun bears the torch with only the right people in the right places. Varun jots his administrative powers through delegation only. He believes such a regime is very effective in inducing motivation amongst team members.
Euro Safety’s approach towards the business is to make sure that whatever product is design & manufactured, it is innovative. Each product is produced and engineered using state of the art technology. This places the product always a step ahead of most of the competition. A good quality, if it's consistent, always tends to do better than how it performed in the market prior.
Euro Safety Group Has Set Up A Number Of Manufacturing Plants For PPE Products In India, Culminated By Its Companies And Expertise, To Serve The Indian Workforce Working In Private & Public Sector
Euro Safety Group’s origin story begins in 1979 with casual footwear production. After having remained in the domain for 40 odd years, 2004 witnessed a shift in Euro Safety’s operations into safety equipment industry. Carrying extensive years of experience, Euro’s leadership knew that the company is going to create a stir in the market with its safety equipment. The enterprise has remained true to its ethos of ensuring safety for all. Euro Safety Group is arguably one of the very few PPE manufacturing companies in India that has adhered to global standards.
Quality Measures Are The Key Element
Euro Safety products are treated with a special anti-bacterial and anti-fungal spray at the time of packing to ensure the prolonged shelf life and usage. External audits are arranged to ensure that storage conditions are weather friendly and cause no damage to the product. Quality has always taken the centre stage for Euro Safety. A team of more than 50 trained personnel is in place to ensure quality of each and every unit produced. Every raw material and every finished product is thoroughly checked by the quality team. These measures ensure that whatever comes out of the conveyor belt on the other side lasts for a really long time.
Real Achievements & Success
Euro Safety has been appreciated for its quality in manufacturing, productivity, performance, and branding in India by a plethora of different ranking agencies, publishing houses, individual companies etc. Talking about what achievements truly mean to him, Varun says, “I think the only way to be successful and to keep doing what we're doing is to innovate. This means trying to do better than what we've been doing, using state of the art machinery, and driving the business towards automation. While every other industry is vouching for industry 4.0, we think the safety garment industry too looks forward to adopting automation for Industry 4.0. More so, whenever we think about staying a step ahead, we think about building our business around the customer. So consistency, good quality, good service will remain our focus as an industrialist. I believe, when we do it right, success is an outcome”.
“Euro safety has been appreciated for its quality in manufacturing, productivity, performance, and branding in India by a plethora of different ranking agencies, publishing houses, individual companies”
Varun grew up witnessing the transformation of operations in the factory and how automation found its way in into the operations. Now, taking charge of the business, flaring the organization’s name in its full glory, Varun has taken the organization across geographies. Euro Safety has now office pan India, China and Europe.
In a very short span of time of its operations in the PPE market, Euro Safety has been awarded with many titles and accolades for its quality manufacturing. The Government of India has recognized Euro Safety Group as the ‘Most Innovative MSME’ and ‘Most Productive MSME’. Besides, these prestigious titles, the World Quality Congress has honoured Euro Safety with Excellence in Quality Manufacturing. India’s Greatest Brand (PPE) by URS Asia One, No. 1 Emerging Enterprise by India Today Group, and National Best Employer Brand (Manufacturing) by World HRD Congress are among the many trophies Euro Safety Group has been conferred with.
The Journey Yet To Be Made
Euro Safety Group’s motto is to produce protection with comfort. This year marks the start for Euro Safety’s venture into the safety garment business. The firm is targeting on producing 1 Million safety garments every year. Amongst various other reforms in the firm, Euro Safety is also looking at integrating vertically so that every piece of raw material required to build the product is sourced from within India thereby bringing greater wealth to the country’s economy in these testing times. As the legacy continues, Euro Safety is heading to become World’s largest integrated PPE suppliers.