With government initiatives like Make in India, the need for logistic and supply chain support is at an all-time high in the country and the demand is anticipated to rise even further in the time to come. Today India is among one of the major consumers of Quick Service Industry and packaged food industry (ready to eat products). Along with cold storage industry, QSR industry is growing at around 6.5% globally and packaged food industry is growing at around 4.5% globally. Another factor increasing the demand of cold storage in India is the growing pharmaceutical sector. However, one of the serious issues faced by the industry is lack of quality service while availing logistic or freight service because more than 50% of work is completed by human force.
Cold Rush Logistics, incepted in the year 2012, focuses on niche segment of cold chains in the country. The company ensures less human intervention by adopting new technologies and dedicatedly working for hazard free working environment for its staff members. This has helped us further to ensure that there is no damage to the product. The quality of service provided has added value to the company and helped it earn its recognition in the market.
Delivering Unique and Advanced Cold-chain Solutions
The company’s primary focus is to provide
end-to-end cold chain solutions within the country. Adoption of new technologies and implementation of better process and techniques on continuous basis lies at the core of the company.
Management technique or operational standards alone can’t deliver a good service. So, both have to be combined with advanced technology that will make a difference. The right blend is very essential to give optimum output along with enhanced customer satisfaction.
We created a facility at best standard available and best quality equipment for operations were procured. We have never compromised on the quality of capital expenditure done by us and that’s what makes us stand apart
Cold Rush was founded with 2 vehicles and reached up to 180 vehicles within less than one year. It invested efficiently into resources during the construction of its first cold storage and gained experience at every step of the construction. They also consulted experts across the globe, took real time inputs from clients, staff members and mainly the drivers for their inputs with respect to loading and unloading a vehicle faster and better.
“We created a facility at best standard available and best quality equipment for operations were procured. We have never compromised on the quality of capital expenditure done by us and that’s what makes us stand apart,” says Kartik Shah, CEO, Cold Rush Logistics.
Room design is of the utmost importance in a cold storage and each storage design is finalized only after making all the calculations and consulting with the clients and several industry experts. Geographical landscape and climatic conditions of a particular region where cold storage is located are taken into consideration.
Cold Rush discusses with its various stakeholders and takes several measures to reduce the human intervention and make the process more safer and hazard free for the staff members as well as ensures no damage to the product.