The food processing equipment industry is extremely diverse, complex and evolved. There is a continual need for process innovation with the consumer market becoming more demanding and sophisticated. The clients today expect novelty, value for money, and equipment that has longer service life, abrasion resistance and sturdy construction. However, in most instances, they turn-out to be indecisive about hand-picking the right type and brand of equipment that can actually serve their purpose. In general, they lack comprehensive knowledge about the particulars. This comes together with their difficulty of finding the trusted source for the equipment within their reach for price, spares, and services on time. This is where Allround Vegetable Processing, a Dutch-Indian engineering company specialized in designing and manufacturing of machinery and equipment comes into the picture.
The company ensures utmost transparency to its clients concerning knowledge sharing and offers them the most comprehensive and widest range of products that are reasonably priced, have robust structure & long life, precision by laser cut parts, international quality of steel, mechanical, electrical, and electronic components, energy efficient EC fans and motors.
Allround has a standard protocol of sharing the information and technical support with any new domestic or overseas client.
“Unlike many other manufacturers, apart from sharing the leaflet, drawing and catalogue of the equipment the client intends to buy, we also share with him a 3D drawing and a 3D video of the equipment to help him have a complete idea about the components of the machines from all directions and an idea of space the machine or line would occupy. We invite the client to our factory to walk through and see the manufacturing process. Besides, we also guide the client on buying essential spares and recruiting right operators and technicians,” explicates Maheshwar Dutt Sharma, Director & CEO, Allround India.
The company caters to the manufacturing, supplies and services of machinery and equipment to a very special segment of fresh fruit and vegetable industry, where the morphology of the product is not changed, but improved by cleaning, sorting, grading, polishing and packaging. The shelf life too is enhanced by pre-packing, packaging, and refrigerated storage. Some of the major horticultural products Allround deals with include Carrot, Potato and Onion with high industrial and table consumption in India.
An Edge over Others
A unique combination of manufacturing and supplies under one roof and one brand is what makes the company stand-out in the crowd. Further, its ‘Seeing is Believing’ approach towards customer satisfaction acts genuinely sanguine. “Our satisfied customers world-over are our ambassadors. Training the technicians and operators of the customer in our factory for a week at our expense, offering the client a free tool kit, urgent technical support and troubleshooting by video tutorials, quick service and spares are some salient features that keep us ahead of the competition and help in strengthening our brand,” he mentions.
The Growth over the Years
Allround has registered a steady growth since its inception. It has achieved a turnover of Rs.50 crore in these 11 years, growing almost 20 percent per annum. It has eventually expanded its operations and enhanced its capacity. “We have dealers’ network in 45 countries and clientele in about 65 countries world over,” he adds.
In the coming years, the company envisions setting-up a new manufacturing facility in Brazil to be more competitive in South America. “Apart from manufacturing and supplying the machinery for post-harvest agriculture, we also want to be a leading knowledge center for the farmers, processors and investors in this sector with a close association with the Government of India,” he concludes.