Bridgestone India grows Tyre Retail Network in Firozpur

Bridgestone India, a subsidiary of the globally renowned Bridgestone Group and a leader in tyres and mobility solutions, announced the opening of its latest Bridgestone Select Store – Arora Wheel and Car Accessories in Firozpur, Punjab. The store was inaugurated today by Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India.

Bridgestone Select stores represent the company’s premium retail format that goes beyond tyre sales to deliver comprehensive ownership experience. With expert guidance, advanced diagnostics, and modern infrastructure, these outlets ensure the highest levels of safety, performance, and driving confidence.

Located at Firozpur Cantt., Moga Road, opposite BSF Headquarters, Satiya Wala, the new Select Store further strengthens Bridgestone’s retail presence in Punjab and underlines the company’s commitment to providing a modern, customer-focused tyre retail experience to its customers in Punjab. This store adds to the existing network of Bridgestone retail stores in the region and is a one-stop solution for tyre and allied services in the region.

“Punjab is a key market for Bridgestone, and the opening of our new Select Store in Firozpur reflects our focus on being closer to customers, through modern, high-quality retail touchpoints,” said Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India. “At Bridgestone, we are committed to providing not just superior products but also an enhanced customer experience that combines premium products & services along with Bridgestone’s promise of safety, and trust. The Select Store format allows us to deliver the best of Bridgestone’s global expertise with a local, customer-first approach,” he added.

The launch of Arora Wheel and Car Accessories marks another milestone in Bridgestone India’s journey to expand its retail footprint and provide innovative, safety-driven mobility solutions to customers across the country. Arora Wheels is proud to make available to its customers Bridgestone’s latest premium offerings — Turanza 6i and Dueler All-Terrain A/T002 — designed to elevate driving performance across diverse terrains and vehicle types.

Turanza 6i is engineered with cutting-edge ENLITEN technology and delivers a refined, superior driving experience tailored for discerning customers. Compatible with both internal combustion engine (ICE) and electric vehicles (EVs), this tyre is fully EV-ready, offering optimal efficiency, comfort, and durability for modern mobility.

Dueler All-terrain A/T002 is built for adventure and is a favorite among off-road enthusiasts. Its appealing aggressive tread design and enhanced on- and off-road capabilities make it the ideal choice for drivers seeking rugged performance without compromising control or safety.