As sustainability expectations rise, many Indian businesses are caught between increasing regulatory pressure, investor scrutiny, and unclear implementation pathways. While ESG is gaining prominence globally, a large number of companies, especially in emerging markets struggle to translate intent into structured, measurable action.
Planetary Plus was built to close this gap by helping businesses move from fragmented sustainability efforts to integrated, decision-ready frameworks. In this evolving landscape, startups are not just advising change but redefining how sustainability is embedded into business strategy. Planetary Plus is part of this new wave, positioning sustainability as a practical, measurable, and operational discipline rather than a standalone reporting requirement.
A Practical Approach to Responsible Business
Founded by Ritika Goenka, Planetary Plus emerged from the recognition that businesses needed sustainability advisory that is rigorous, context-aware, and accessible. The firm works with organizations seeking to understand their environmental and social impact while aligning it with business performance.
Planetary Plus operates on the belief that sustainability must be practical, measurable, and usable in everyday decision-making. Rather than approaching ESG as a compliance-heavy or reporting-driven exercise, the firm integrates it into operations, risk management, supply chains, and long-term strategy.
This approach is particularly relevant for Indian businesses, including MSMEs, manufacturers, and exporters, who are increasingly facing buyer scrutiny, disclosure requirements, and sustainability-linked market expectations.
The firm’s solutions are tailored to sector-specific realities, ensuring that sustainability is not abstract but actionable.
From Fragmentation to Structured ESG Implementation
A key challenge for businesses today is that many are already undertaking sustainability-related activities but lack the structure, data systems, and language to assess and communicate them effectively. This often leads to underreporting of efforts or difficulty in meeting stakeholder expectations.
Planetary Plus addresses this by focusing on capability-building rather than dependency. The firm works closely with client teams to help them understand ESG concepts in the context of their existing operations.
Instead of limiting engagement to report delivery, Planetary Plus emphasizes building internal understanding so that organizations can sustain progress independently. This includes aligning ESG initiatives with business KPIs, enabling teams to identify material issues, and supporting behavioral change through structured engagement.
This becomes especially relevant for companies preparing for investor due diligence, export compliance requirements, or internal sustainability roadmaps.
Translating Services into Business Value
Planetary Plus offers a focused set of services designed to solve specific business challenges. From emissions baselining and product-level impact analysis to investor-facing sustainability preparedness and regulatory alignment, the firm helps organizations navigate the evolving ESG landscape with clarity. From emissions baselining and product-level impact analysis to investor-facing sustainability preparedness and regulatory alignment, the firm helps organizations navigate the evolving ESG landscape with clarity
Its core work spans greenhouse gas accounting, life cycle assessment, ESG gap analysis, impact assessment, reporting frameworks, and training. However, the emphasis is not on listing services but on solving real problems, whether it is understanding carbon exposure, improving operational efficiency, or strengthening sustainability disclosures.
Technology plays an enabling role in this process. The firm is developing digital approaches to streamline carbon tracking, benchmarking, and sustainability decision support, often integrating these within existing enterprise systems to ensure ease of adoption. This reduces resistance within organizations and allows sustainability to become part of routine workflows rather than an additional burden.
With a grounded, execution-focused approach, Planetary Plus represents a model of ESG advisory that is not template-driven or performative, but rooted in business realities, measurable outcomes, and long-term accountability.
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