ESG’s (environmental, social, governance) evolution in India has been marked by multiple initiatives aimed at strengthening integration of ethical business practices aligned with sustainability objectives. The introduction of ESR policies requiring businesses to contribute 2 percent of profits for social welfare, and SEBI’s BRSR mandate have shaped the evolution of ESG in the Indian context. Yet, the concept remains voluntary in India, primarily operationalized by businesses that strive to enhance engagement and bolster investor trust.
To remedy the condition of ESG becoming a mere metric, Greenstory Commune, an ESG and sustainability advisory firm works closely with businesses to integrate ethical and sustainable practices into core business functions. As the niche grapples with challenges like limited understanding, fragmented regulations, no standardization, translating to doubt about its value, the company strives to help businesses align their operations to build visibility as an environmentally aware brand. Implementing practical, measurable, and business-aligned strategies, the company is reshaping the future of ESG and sustainability implementation.
Building Personalized Sustainability Roadmaps
The company focuses on the three pillars of planet, people, and place, curating tailored sustainability roadmaps for businesses, and helping make sustainability a strategic differentiator. Leveraging a data-driven approach, the company evaluates business lifecycle assessments, carbon footprint analytics, and impact measurement frameworks, and develops customised ESG performance indicators. It further helps businesses integrate ESG dashboards and digital tools, facilitating real-time progress tracking.
“Unlike larger firms that offer generic sustainability frameworks, we tailor strategies to specific industry needs, ensuring greater relevance and impact. Many firms focus on reporting, but we go further by embedding sustainability into brand positioning, consumer engagement, and supply chain operations”, shares Rajeev Kanachanda B, Director (Operations), Greenstory Commune.
The company further helps businesses achieve the pertinent sustainability certifications which bolster consumer trust, and peak investor interest. Through these strategies, Greenstory Commune transforms ESG and sustainability into a strategy that enhances brand visibility, generates revenue, and reinvents business reputation, utilizing measures like proactive tracking of evolving ESG trends, analysing best practices across sectors, adapting trends and practices to Indian needs, and collaborations to enhance outcomes. Working closely with tech startups, research institutions, and industry experts, the company ensures that its solutions and methodologies align with the latest industry trends.
Beyond the comprehensiveness of its solutions, and the structured approach it follows to ensure client success, the firm stands out for simplifying complex frameworks like GRI, SASB, TCFD, and BRSR into actionable steps that businesses can easily integrate. Thriving on data-driven insights, the firm also encourages adoption of ESG tracking tools and AI-driven reporting platforms. Through this, it enables streamlined collection of data which helps optimize processes without compromising quality.
Greenstory Commune helps businesses achieve the pertinent sustainability certifications, which demonstrate the company’s commitment to ESG and sustainability, bolstering consumer trust
Staying Ahead of the Curve
“Greenstory Commune is not just an advisory firm, we are strategic partners in sustainability transformation. Our approach ensures that ESG and sustainability are not just compliance-driven but becomes a long-term value creator for businesses”, adds Rajeev.
With a passion to make sustainability and ESG an integral part of business practices and models, the rapidly growing startup has adopted an agile and dynamic culture to stay ahead. Excelling in policy monitoring, the company has established a dedicated research team that tracks regulatory updates in these domains taking place within India and overseas. Armed with this intel, the company facilitates smooth transitions for its clients, advising them about regulatory changes before they transform into compliance risks.
Beyond this, the company focuses on creating strategies which are future-proof and flexible, accommodating for potential changes that may come in the future. A forward-thinking collective of ESG strategists, Greenstory Commune is carving a unique position for itself, becoming a powerhouse of ESG and sustainability advisory.
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