Cladd!: Making A Mark As A Manufacturer Of Customised Leather Utility Products

Ashish Goel, Shashi Goel & Santosh Kumar

We have moved far beyond the time when utility products were bought just to fulfil a basic need or function. Today, customers look for customized products that not only meet the functional criteria but also have added features and visual appeal. Considering the growing demand for such utility products, the market has witnessed a sudden upward growth.

As the market is expanding, it is witnessing many new manufacturers venturing into this space with a wide range of utility products such as organisers, office accessories, furniture accessories and so on. While there are many players in this segment, there is one company, Cladd!, that stands out even though it was founded only two years ago, during the Covid era.

Cladd! manufactures a wide variety of leather utility products. The company was founded by Ashish Goel, the company’s CEO, who after witnessing many personal problems as an impact of Covid, decided to realise his entrepreneurial vision. With prior experience in the furniture industry, he wanted to explore the category of furniture accessories and organisers and thus introduced a range of 15 products in the initial phase.

Soon after, Cladd! ventured into many other categories by introducing products such as table and office accessories, office essentials and even functional furniture such as side tables with cut outs for mobile phones and cups.

Amid all this, the biggest strength and USP for Cladd! has been its ability to manufacture 100 percent legit, high-quality leather products. In a market where every other business is trying to sell counterfeit leather products, Cladd is making a big different by sticking to all the norms to deliver quality products to its customers. Additionally, the company’s ability to customise its products to a great extent and make timely deliveries has earned it a vast client base.

Cladd! has gained its customers’ trust owing to its customercentric approach. The company always places its customers’ demands and preferences before everything else and makes all the possible efforts to deliver them the right products on time. “In a very short span, we have been to make good rela¬tionships with a vast client base. When they visit us and interact with us, they get a sense of faith, which makes them associate with us. Over time, we have received many good feedbacks for our products, which has kept us going”, mentions Goel.

With time, Cladd! has ventured into several other product categories under Goel’s leadership. Apart from functional furniture, the company has started manufacturing drawer organisers for high-end wardrobes. It even manufactures leather tiles branded as ‘Cladd! Tiles’ working in association with interior designers and architects, who associate with Cladd! to obtain high-quality, customised leather tiles for their projects.

Not only that. The company is also introducing a range of scented Beeswax candles under the brand name ‘Blossom!’ which will be available in the market next month. Another major segment that the company needs to get into is other furniture categories such as wardrobes and Functional Furniture. We plan to offer end-to-end solutions for a full wardrobe, right from customised designs to unique functionalities”, says Goel.

The portfolio today has over 100+ products ranging from home décor, personal organisers, office essentials, accessories and various other categories and our production capacity is around 4000 pcs a month.

On the whole, Cladd!’s journey has been inspiring, considering the growth it has achieved in just two years and the recognition it has earned for its use of Vegan & genuine leather among its clientele. In such a competitive market, which is flooded with a large number of manufacturers, Cladd! has made a mark continuously expanding its portfolio, which provides a pleasing glimpse of how far it can go.