Indian agriculture, a sector once reliant on seasonal predictability and conventional methods, is now witnessing a brave technological shift, propelled by design, data, and sustainability. However, farmers are still grappling with persistent challenges like labor scarcity, volatile climate changes, and limited access to mechanization.
Hence, the demand for innovative players ensuring that innovation reaches the grassroots becomes crucial. Addressing this shift, Agrilectric is an inventive early-stage startup working at the grassroots to empower marginal farmers through accessible, affordable, and farmer-friendly agri-tech tools.
Thriving in a market that is entrenched in tradition demands more than modern technology; it requires trust. That’s where Agrilectric stands high with a simple motto: ‘Seeing is believing’. It employs offline workshops, live demos, and partnerships with government bodies and FPOs to make the farmers understand the impact of their solutions.
The firm’s founder, Rohan Suresh, drawing from his profound product design background and practical experiences as the son of a farmer, started Agrilectric, which builds solutions engineered with precision.
Diffusing Sustainability into Agri Electric’s DNA
Sustainability is not just a buzzword; it’s integrated into Agrilectric’s DNA.
Be it local vendor partnerships or sourcing, every step of their process is designed to minimize environmental impact and empower the local economies. “Contributing to India’s green transition, Agrilectric offers longer equipment life cycles and lower maintenance costs”, says Pushpa Gopal, Co-Founder & COO, Agri Electric.
Agrilectric proves uniqueness through its field-based R&D approach. Rather than hypothesizing problems with traditional beliefs, the team integrates feedback from farmers in every sample by working tirelessly for weeks in fields and conducting 100+ product trials. This feedback-driven approach, powered with local sourcing and in-house design, enables Agrilectric to provide user-friendly and cost-effective equipment, specially tailored for the various farming practices and tough terrains of India.
Provocative Product Portfolio
Designed to be handled seamlessly even by a 60-year-old individual, their redefined product portfolio includes the e-Power Weeder and e-Brush Cutter. Furthermore, each product is designed with safety and user comfort, aligned with national standards like FMTTI and BIS, with in-house testing that meets benchmark requirements for utmost trust and reliability.
Contributing to India’s green transition, Agrilectric offers longer equipment life cycles and lower maintenance costs
As a product and service-based company, Agrilectric optimizes the performance of each user by incorporating a smart agri-tech ecosystem. This smart approach to innovation and experience enables the firm to connect across the generations of Indian farming communities.
Farmer-first Approach
“At Agrilectric, we’ve learned that you don’t build for the farmer, you build and rise with them. Every prototype, iteration, and improved yield comes from their feedback”, Pushpa offers wise advice for the ambitious agri-entrepreneurs out there. It’s essential to take into account unit economics, strategic partnerships, and real-world impact analysis.
At its core, Agrilectric’s vision runs beyond just selling products; it strives to restore efficiency, dignity, and productivity to the smallest farms of India. With each tool designed and every farmer empowered, Agrilectric edges closer to their foremost goal of redefining agriculture into a sustainable, tech-powered business that garners pride for future generations.
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