The Indian consumers’ days of consuming fried, sugarfilled snacks filled with harmful ingredients are long gone. With increasing health consciousness, food consumption across meals including snacking, has taken a healthier turn. From fitness junkies to the ever-busy corporate professionals, everyone is on the hunt for organic ingredients in food they consume. Whether it be storebought sweets and savories, breakfast foods, or even ingredients for home cooking, consumers demand genuinely organic products. This massive transformation has echoed throughout the food industry. Permeating into the mithai and namkeens vertical, it has compelled known brands to incorporate natural ingredients like dry fruits and spices. Catering to this demand with a vibrant portfolio of dry fruits, breakfast trail mix, and spices is Harvest Hill.
From the house of Delhi-based Gopal Enterprises, Harvest Hill is a brand rooted in natural goodness. Recognized as one of the top 51 suppliers to the Indian Mithai and Namkeen industries, the brand has established its presence in the B2C segment as well, and also offers white labeling services. The brand is positioned in the premium market segment targeting audiences that prioritize health and authenticity.
Healthy, Tasty & Organic
COVID-19 exposed the biggest vulnerabilities of human life and forced masses to realize the frailty of life, especially for those that paid no heed to their health. What followed and is still continuing is a transformation of lifestyles with healthy living becoming a central point of focus. People today are increasingly opting for a healthy lifestyle which can be achieved through exercising, proper eating habits, and most importantly, conscious food choices.
Resonating with this belief, Harvest Hill was established in 2022 to make healthy and organic dry fruits and whole spices available to a global audience. Today, the brand has established its dominance in the segment by consistently delivering the finest grade of products. Its wide product portfolio contains immunity boosting and health improving options like cashew nuts, pine nuts, natural walnuts, almonds, dried raisins, cumin seeds, cardamom pods, whole cloves, and more. For some delectable choices, over 10 flavors of cashews, roasted salted pistachio nuts and the proprietary breakfast trail mix offerings by the brand stand out.
“To maintain an edge, we strive to continually innovate products which are in demand in the market. We attend numerous exhibitions within India and overseas in countries like China, Italy, and more to understand what new and exotic offerings are being loved and how suitable they can be for our audience”, shares Mukul Goel, Founder, Harvest Hill
Proactively identifying new flavor trends and the hottest offerings in the global market, the team at Harvest Hill invests in R&D to bring innovative ideas back to the board. Tweaking the products to make them healthier and in line with the flavor profile preferred by Indian consumers, the brand launches new flavors and a variety of dry fruits in the market. Through this, the firm ensures its offerings are always fresh and exciting for the B2C as well as B2B markets.
Associated Services
In addition to curating a unique range of high grade dry fruits and whole spices, the company is also involved in a lot of associated services. While catering directly to the end consumers through various retail channels including e-Commerce and physical stores, the company also supplies its products to businesses.
Leading sweets and savories brands like Haldirams, Bikaji, Bikanerwala, and more, procure raw materials from Gopal Entreprises. Moreover, the company also provides white labeling services to distinguished brands which sell Harvest Hill’s products under their brand names. The firm is equipped with the complete setup including a white labeling machine, packaging machine, sealing machine, and shrink machine.
The authenticity of these products, coupled with the impeccable taste they offer have earned the brand such trust in the market. In catering to the end consumers, the company also focuses on creating an overall premium experience for its clients. From using sustainable and biodegradable packing materials to launching seasonal and festive gifting options, there is a lot for consumers to explore.
Investing significantly into research and development and with its in-house designing capabilities, the company develops unique and out-of-the-box yet simple packaging designs that appeal to the audiences. The packaging is also designed to include advanced features like tamper proof designs, and sealed packing that retains freshness. Its gifting range is thoughtfully curated with distinctive elements such as carefully chosen artificial flowers, brass plates, and other ornamental details, which give the product a richer look.
“We carefully choose the materials we procure, ensuring that it looks and feels high end. We focus on creating attractive packaging in the form of hampers with exclusive designs like integrating meenakari work or kalamkari work which is not being done by anyone else. This is also what pulls customers who want to give exquisite gifts towards us”, adds Mukul.
Proactively identifying new flavor trends and the hottest offerings in the global market, the team at Harvest Hill invests in R&D to bring innovative ideas back to the board
Quality-Led Operations
Apart from the broad product range, the brand also stands out for its unmatched quality. Procured from renowned and trusted manufacturers, the products are 100 percent natural and cultivated without any chemical or fertilizer usage. The team at Harvest Hill further processes and packages the products in a pristine facility, ensuring optimal hygiene. The firm’s implementation of stringent quality standards enables it to deliver consistent products which give consumers a wonderful taste, texture, color, and nutrition.
Handling a product category that has a limited shelf life and demands optimal conditions to remain fresh and safe for consumption, the company undertakes several processes to maintain quality. The products are tested in dedicated labs every four to six months to check against various parameters and ensure quality. Moisture levels, chemical makeup, humidity of the products, and other details are checked and reported, to ensure none of the products that go out are soggy or stale. The brand has built its repute for the quality, consistency, and freshness of its products, and aims to reinforce it regularly.
“Our dedicated team of food experts stringently analyse all the products to ensure that it is free from any artificial preservatives, added sugar and other colour additives or taste enhancers. We also check all the packaged items before it goes in the global market”, adds Mukul.
Supported by a committed and dynamic team of professionals, Harvest Hill has developed a unique range of offerings, which it continually upgrades to keep the consumers’ taste buds tantalized. As it moves ahead, the firm aims to strengthen its market presence further, becoming a go-to brand for health conscious individuals and consumers seeking high-end, premium products.
Robust Domestic and Global Deliveries
- Harvest Hill has over 60 SKUs which are available in the domestic and global markets.
- The company has implemented automated systems which help ensure that it has ample inventory of the most in-demand products in every market where it is present.
- Every product that leaves the facility has a barcode that is scanned to record how much product is shipped, allowing the team to maintain detailed inventory records.
- A stockist has also been assigned with the task of maintaining inventories, ensuring all products are available in ample quantities to meet the market demands.
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