The Indian animal feed market is projected to reach INR 788 Billion by 2023. The increasing demand for animal protein and dairy products has resulted in a growing livestock population in the country, which in turn has increased the demand for animal feed. However, in India, there has been a rise in public concern regarding the safety of animal origin food products due to the prevalence of food-borne bacterial infections, BSE, and dioxin contamination. Therefore, these concerns have prompted regulatory organizations to inspect and improve feeding practices in the country.
This is where ShivShakti Agro India Limited (SAIL) comes into the picture. Established in the year 1990, Shivshakti Agro - the market Leader of the finestquality animal feeds across Eastern India was founded by Ram Gopal Sureka Ram Gopal Surekha, after coming across the constant need for a nutritionally superior diet for livestock.
R&D wing with in-house laboratories to better Feed quality
In its aim to continually better the feed quality taking into account nutritional research developments across the globe, SAIL has an R&D wing with in-house laboratories. Moreover, the skilled staff and workforce at these facilities have extensive industry experience and are committed to constantly maintain and improve the quality and variety of its poultry and livestock.
SAIL manufactures and supplies poultry,
cattle, aqua, and pig feed. With an existence spanning over 25 years, SAIL has become the preferred choice of animal keepers reaching out to the remotest corners of East & North-eastern India. The company markets its feeds in Eastern UP, Bihar, Jharkhand, West Bengal, and Orissa under the brand “AMRIT.” The excellent dealer network maintained by SAIL is focused on the quality and efficiency of delivery right to the doorstep of the consumer.
“With over two decades of experience in this landscape we ensure to impart in our operations Automation, modernization, quality controls, Bio Security Systems, and hygiene systems, to move forward continuously in line with Global Trends,” affirms Sumit Sureka, Managing Director & CEO of Shivshakti Agro.
Our Slogan is ‘Always Ahead’ and our Motto is ‘Consistency’
Fully automated Pellet Feed Poultry Production
SAIL is the pioneer and first in East India to launch fully automated Pellet Feed Poultry Production. The company has established plants in Samastipur in Bihar, Dankuni in West Bengal, and Udamalpet in TamilNadu, with a total installed capacity of around 1.25 lakh tons TPA. All three plants of SAIL are ISO 9001-2015 certified and follow 100 percent good manufacturing practices and biosecurity norms.
SAIL’s customer-centric approach is further enhanced by its labor-friendly policies & procedures. “Although we are Family owned closely held organization, we have consistently scouted for talent and added them to the organization. We are of firm belief, that people are our best resources. Our Slogan is ‘Always Ahead’ and our Motto is ‘Consistency’, and this emphasizes on the fact that we endeavour to ensure the usage of the highest quality of raw materials with latest laboratory testing abilities,” says Sumit. “Also, the regular intervention of India’s most coveted and reputed Nutritionist professionals, ensure consistent quality of our end products all year round, despite variables like weather, availability, and quality of Raw Materials,” he adds.
The Journey ahead
The company has outlined a broadbased reboot after the initial carnage caused by COVID-19. Currently, SAIL is planning to install and enhance additional feed production capacities, including value-added shrimp feed, and also increase its breeder population.