“Marketing, as we see it, has evolved heaps and bounds. Your buyers’ attention spans have reduced multifold. No one formula can attract them and work for all brands equally. If you need to grab your market’s attention, you have to do it quickly and you have to do it creatively,” says Nine Degree’s Founder, Ashwani Mohan. “That is exactly what we have been doing for our clients at Nine Degree since 2004,” he adds.
Nine Degree is a multi-dimensional consultancy and advertising agency, rendering end-to-end solutions to clients across brand, positioning, demand, digital, and experiential spaces. Their strength lies in relevant designled communication. From working with brands that are still nascent ideas to one of the largest mining contractors from South Africa, their understanding of how the end user thinks is impeccable.
It is not just their many years of experience but also their research-based tactics and balanced creative wit which help them stay ten steps ahead in the market. “We are a resultbased agency delivering tangible outcomes to our clients. We dive down to the grassroots level to glean information or intelligence for everything from brand inception to scale-up campaigns; we strive to comprehend our clients' needs to the last thread,” signifies Ashwani Mohan, Founder.
Over two decades, Nine Degree has catered to clients in various segments from Lifestyle to FMCG, Real
Estate, F&B, Hospitality, Banking, Energy, Mining, Education, and Government. The creative agency’s expertise lies in crafting communication that is relevant, easy to understand, and attractive for the end-user.
Not only do they work on the marketing side but also on product consultancy. Their deep understanding of various markets has helped companies adopt growth that is more product-led than ever before. Nine Degree has helped brands to refine their offerings to suit customers’ needs, thereby enhancing the time-to-market, boosting sales, and strengthening customer satisfaction.
Having been a traditional agency in the sense of their marketing mix, they shifted gears circa 2015 when the partner and digital lead, Priyadarshini Soni, joined the ranks. She recalls, “That was the era when social media saw massive growth. It would have meant leaving money on the table had we not reinvented ourselves and helped our clients go digital. Not only did this help our clients capture new demand but it helped us to venture into new industries and provide a plethora of services, thereby expanding our portfolio like never before.
Nine Degree has grown multifold and created a name for itself in the market owing to its exceptional quality work
Their success can be attributed to the fact that they always go the extra mile - whether it is project execution or client servicing. There has never been a client that left the agency on a sour note. And talking about projects - their research is as connected to humans as it can be.
For instance, to redesign the complete brand of an entry-level liquor company - from logo to labelling and positioning, Nine Degree Team visited multiple liquor stores to understand the shelf placement, the colours, names, and how the end-user perceived it all in the actual buying environment. Or when targeting large MNCs for a B2B mining contractor - one of the biggest in South Africa, Nine Degree pays special attention to approaching the decision-makers of the target organizations. This presents the firm with a wide range of experience from everyday household & lifestyle products to multi-million dollar B2B services.
Since its commencement in 2004, Nine Degree has grown multifold and plans to continue to do so. While working on consultancy projects, Nine Degree looks forward to taking on more projects which require innovation, reinvention, ambition, and creativity. The agency's current priorities are to expand its geographical reach.
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