Food packaging is an essential component of the food industry; it enables the safe storage of food and beverages. Although excellent packaging prevents waste and ensures that the food maintains its desired quality throughout its shelf life, attractive packaging is considered a powerful marketing tool that allows the product to stand out on a shelf next to a competitor's product. Mukund Parmar established the flexible packaging concern Emkay Flexipack on January 05, 1996, as a trading concern and then established a plant on February 28, 1998, in Santej, Gujarat, near Ahmedabad, with a vision to satisfy the needs and expectations of both consumers and the flexible packaging industry.
“The market is flooded with identical products, but excellent packaging distinguishes them. For instance, if a seller of chili powder introduces his product to the market, the consumer will view the packaging in the store before bringing the product home for use. Therefore, aesthetically pleasing product packaging can immediately attract customers' attention and enhance the client's brand's reputation for quality and innovation. And it is the responsibility of the packaging developer to elevate the client's product by creating brand appropriate packaging”, says Mukund Parmar, Founder, Emkay Flexipack.
A Variety of Packaging Materials
Emkay's cost-effective packaging provides an efficient solution for unit and bulk packets of branded consumer goods, while its attractive graphics enhance shelf appeal.
The company manufactures rotogravure-printed flexible packaging composed of a variety of plastic films. These packaging materials are either custom-made pouches or rolls, and the laminate packaging provides a gas/moisture barrier for extended shelf life. The pouches and rolls are a multilayered, gravure-printed laminated poly pack of various designs, like three-sided seals, four-sided seals, central seals, butterfly gadgets, gadget d-cut pouches, stand-up pouches, zipper pouches, many more. In addition, Emkay also caters to food products, including Unique Vegan Ghee, Tea, and Vegan Milk Powders, among others. The company caters to clients from different industries: spices, snacks, processed food, durable products, agriculture products, and more.
“The world is changing swiftly, and we strive to adapt to an environmentally friendly world. People are now aware of the environment and climate change, and the government is prioritizing ecofriendly packaging. As a result, Emkay Flexipack is adapting packaging solutions from plastic packaging to less plastic to no plastic, depending on the client's preferences”, states Mukund Parmar.
Moreover, Emkay Flexipack guarantees the highest quality packaging materials as it has in-house manufacturing facilities for rotogravure printing, lamination, cutting, and pouch-making. The firm's experienced managers are supported by its R&D facilities and proven quality control systems and are ideally suited for developing customized packaging to satisfy the client's specific requirements.
Emkay's cost-effective packaging provides an efficient solution for unit & bulk packets of branded consumer goods, while its attractive graphics enhance shelf appeal
The firm acknowledges that according to standards and technology, packaging material quality must be measured in microns, but professionals with years of experience can identify product quality based on the material's texture alone. Emkay is very particular about the durability of the materials they provide so that when the packed items are loaded one after another in a truck, the packet beneath should withstand the weight and not damage the client's products.
Ultimately, Emkay Flexipack has appointed personnel for continuous production supervision. Specialized personnel is appointed for product, technology, and intensive fieldwork to meet sales quotas in allotted territories, as well as for constant monitoring of competitors' market activities and payment monitoring. The company's long-term plan is to provide ecofriendly packaging materials, keep up with technological advancements, and increase printing capacity. In addition, Emkay's mission since its inception has been to exceed client expectations, and the company's future goals are the same.
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