Decathlon India accelerates Q-com rollout for market growth by 2030

Decathlon India is pushing its quick-commerce expansion into high gear, moving beyond pilot runs in seven cities and taking the service to 10 more locations.

The company plans to use this wider Q-com network to accelerate growth and work toward its goal of doubling its share in the organised sports-retail market by 2030.

The Q-com service, available through Decathlon’s app and website, currently offers delivery in about two hours. The company is working on cutting that time further. CEO Sankar Chatterjee said the team is ready for scale, noting, “We are expanding it to 10 more cities … Technologically and operationally, we are fully set.” The focus is on creating faster access to popular products without pushing inventory onto external platforms.

Also Read: Synthetic Motor Oils: Innovations Enhancing Engine Performance

Alongside the quick-commerce push, Decathlon is reshaping its retail presence. Its Whitefield outlet in Bengaluru has reopened as a 60,000-sq-ft flagship, one of the largest in the country. The store now includes a five-a-side football turf, full basketball court, skating tracks, jogging and cycling loops and a kids’ gymnastics area. This shift reflects Decathlon India’s intent to turn stores into active sports hubs rather than traditional retail boxes.

Around 60% of Decathlon’s 76 stores already feature some form of play or testing zone, and the company plans to add more such formats in major cities and high-density regional markets, subject to real-estate availability.

Industry watchers say the quick-commerce expansion, combined with experience-led stores, positions Decathlon India to outpace the broader sports-retail market, which is growing at roughly 8% a year. The company expects to grow at nearly twice that rate over the next five years as it strengthens supply, speeds up delivery and increases local sourcing.