The pandemic, imposed introspection that changed mindsets and lifestyles forever. People became cautious of their lifestyles and eating habits, reflected even in breakfast consumption patterns. Nutrition and healthy choices are now the norm, which has resulted in a rising demand for fortified foods like cereals, resulting in record production growth to the tune of 308 MMT per annum from the previous 274 MMT. As brands strive to meet these demands, and new brands come up, contract manufacturers have become a strategic partner. A leading choice in F&B contract manufacturing, VLS Foods brings innovative, healthy products to life.
Aligned with global quality standards, VLS is more than a service provider. It’s a reliable partner manufacturing consistently high-quality products adhering to stringent compliance and health and safety norms. A compliant layout, zoning, and hygiene sequencing operation makes the firm’s manufacturing solutions at par with the global best. Alongside, its advanced R&D capabilities enables anticipating industry and fitness trends, bringing the most in-demand, innovative formulations out in the market quickly.
Technical & Manufacturing Prowess
VLS’s leadership is built on its foundation of technical and manufacturing expertise that enables seamless support in quality, production, and capacity. The world-class manufacturing setup facilitates seamless digitisation of products and processes. In addition to equipment, the company is strengthened by a robust team of food technologists and industry specialists who ensure that client requirements are promptly applied.
An agile R&D team, backed by FSSC 22000, SMETA, HACCP, and GMP certifications assures global standards of quality, as does the regular training conducted for all frontline professionals.
R&D efforts at VLS Foods emphasize innovation which make it a preferred outsourcing partner for emerging and local food brands as well as globally present leading MNC food brands. Strategic investments in cutting-edge technologies ensure product consistency across production lines and high-nutrient fortification in products.
Simultaneously, the firm’s emphasis on capacity augmentation through continued investments, and ERP-driven supply chain systems makes it a transparent partner, allowing it to foster long-term relationships with clients. The team’s continuous efforts in transparency and communications offers clients peace of mind, nurturing unmatched trust. From adhering with stringent sourcing mandates to providing real-time MIS insights, the firm keeps clients updated with all key information. This encompasses everything from raw material traceability to last mile details. Transparency in pricing and flexibility in product development bolsters trust further, ensuring every product aligns with client vision and needs.
“At VLS Foods, our customers’ relationship is defined by the 3Ts of trust, transparency and technology. Our ability to attract and retain industry leaders and agile start-ups as customers reflects their confidence in our commitment to confidentiality and efficacy in product and process management”, shares Abhinav Gehlot, Director, VLS Foods.
Sustainability As A Key Feature
Within the food and beverage industry growth is accompanied by rising concerns for safety and sustainability, and a demand for environmentally responsible manufacturing practices. As the world leaders strive to combat the harmful impacts of unregulated manufacturing, the responsibility has trickled down upon manufacturers to ensure their operations are aligned with sustainability goals. Taking this objective as a driving principle, VLS Foods has embraced sustainability with open arms.
Beyond a mere mandate, sustainability is seen as an anchor at VLS. The company has proactively adopted sustainable measures across its facility. From migrating to clean fuels such as PNG to implementing the latest CPCB norms, the company has taken a lead in meeting the sustainability initiatives. While other players wait for deadlines to make bottomline changes, VLS Foods has welcomed the changes.
“We are actively pursuing discussions and implementing the latest technologies to reduce water waste & energy usage across all our processing facilities. Our machines and processes are energy-efficient and built using sustainable materials. We employ industry-leading practices to optimize raw material usage and minimize resource wastage”, adds Abhinav Gehlot.
In addition to these measures which are supported by its world-class ERP system, the company has made it a mission to rapidly expand its efforts to source from companies that have ethical sourcing or manufacturing practices. It also conducts a self-assessment audit for most of them annually, ensuring its own products are completely transparent and aligned with sustainability norms through and through.
In furthering its sustainability focus, VLS Foods creates a culture where employees are equally concerned about sustainability across operations. Employees are given extensive training on the best practices for environmental impact. Through these trainings, VLS ensures that every team member is guided by the same motivation, working together as active participants driven to achieve the company’s sustainability goals.
A Visionary Approach
VLS’s journey began with Yag Dutt Sharma, the visionary founder who stepped into the world of entrepreneurship with the simple vision of bringing high-quality, ready-to-eat cereals to Indian households.
Growing with the same passion through the years, the company has expanded its capabilities and presence, now equipped with two manufacturing units in Bhiwadi, featuring a massive operational area of approx 1.5 lakh sq.ft for manufacturing and storage.
Currently led by Abhinav Gehlot who joined the operation in 2011, the business has elevated to new heights, and is now one of the most trusted names in the private label market. The synergistic partnership of both the company leaders has translated into exceptional growth of VLS’s name. Helping shape its direction, vision, and overseeing continuous upgrades, the duo have made VLS Foods amongst the largest manufacturers of breakfast cereals in India.
At VLS Foods, our customers’ relationship is defined by the 3Ts of trust, transparency & technology
“We started VLS Foods in 1997 with a vision to provide ready-to-eat, hassle-free breakfast cereals to households across India. Starting our journey in BHIWADI (Rajasthan), we began manufacturing corn flakes and wheat flakes under the brand name Goldcrunch. Ever since, we have been committed to delivering quality and convenience; a commitment that guides our future roadmap”, further adds Yag Dutt Sharma, Director, VLS Foods.
At VLS, a keen eye for emerging trends and market demands is what keeps it at the top. This is reflected in the firm’s proactive shift towards sustainable fuels and adherence to the latest norms. Keeping this pace, the firm is pursuing implementation of the latest technologies that minimize water and energy usage across facilities. Sustainably made equipment, optimization of raw materials, and intelligent ERP systems are key practices implemented to achieve sustainability.
As it moves ahead, the company remains steadfast in its pursuit of broader sustainability measures. At the same time, it seeks to solidify its leading position in the breakfast-led nutrient supply segment. Leveraging its advanced R&D, efficient production, consistent quality, and food fortification strategies, and growing into new areas, it aspires to offer greater convenience to clients.
Grounded In Integrity
VLS Foods is renowned for its integrity and commitment to uphold the highest standards of quality.
These traits are rooted in the firm’s consistent efforts towards precision in formulation and manufacturing, ensuring client requirements are aptly met.
Precision is practiced across production, packaging, and distribution with a keen focus on efficiency to ensure excellence in every batch.
Beyond product excellence, the company emphasizes nurturing long-term relationships and driven sustainability through collective efforts.
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