Superb Formulations : Elevating Flavour Experiences For Brands & Consumers

Sulakshan Paremswaran

Director

Sulakshan Paremswaran

Director

Globalization and heightened awareness have opened a Pandora’s box in the flavour industry, with endless possibilities for varied flavour profiles. Consumers seek access to flavours once unfamiliar or regionally specific, coupled with requirements for exotic and fusion profiles, plant-based and vegan products, low-sugar or alternative sweeteners derived from ethically sourced materials.

In beverage trends kombucha, seltzers, and non-alcoholic spirits are driving distinct flavour requirements. Technological innovations such as AI are playing a huge role in reshaping flavour formulation with advanced extraction techniques, allowing for deeper insights into ingredient compositions. Meeting these demands of refined and impactful flavour profiles requires years of expertise, and companies like Superb Formulations are well-positioned to achieve optimal harmony across flavour layers.

Flavour Flexibility Redefined
Superb Formulations is a nimble, family-owned business redefining agility and craftsmanship in the fast evolving flavour industry. The company capitalizes on agility and adaptability, and prides on rapid response times for client queries and orders, delivering some of the fastest lead times into the industry.

“We scout for what is the best product by looking for the most ideal raw material, ingredient or extract that is there in the market, and we try to incorporate it into our formulation”, says Sulakshan Paremswaran, Director, Superb Formulations. The company can offer products in sizes as small as 10 ml and ship them within three to four days turnaround times.

By accommodating small orders without minimum quantity requirements, Superb Formulations can serve customers of all scales, from individual bakers to large manufacturers, without delays or intermediaries. The company’s Make Your Own Flavour service, unique in India, further highlights its commitment to customization, as customers can create bespoke flavours without needing to meet high-volume demands.

Dynamic Archive, Endless Creations
Operating with a meticulously curated library of over 2,000 flavours, the company introduces new products frequently, guided by market demands and fresh ingredients in the sector. Its creative process, referred to as ‘flavour alchemy’, involves balancing and layering flavours to produce multidimensional taste experiences. This alchemy starts with robust base notes like umami or caramelized undertones, moves into complex middle notes from herbs or fruit, and finishes with top notes, volatile flavours that provide a burst of sensation. For the company, flavour creation is both science and art, drawing on decades of industry knowledge to create memorable, emotionally resonant taste experiences.

Superb Formulations is a nimble, family-owned business redefining agility and craftsmanship in the fast-evolving flavour industry
Sulakshan Paremswaran // Director

Superb Formulations takes a rigorous approach to quality control, conducting organoleptic and sensory evaluations on every batch and sourcing ingredients directly from trusted suppliers without intermediary repackaging. These strict measures, supplemented by in-house and external lab testing, ensure that all ingredients meet their high standards. By sourcing ingredients from their places of origin such as cinnamon from its native regions or citrus from premier growers, it captures the authentic richness essential to its signature flavours.

In addition, Superb Formulations strictly adheres to FSSC 22000 standards for food safety, implementing protocols to ensure hygiene, safety, and traceability throughout the production cycle. The company’s rigorous sanitation programs, hazard analysis, and internal and external audits underscore its commitment to producing safe, highquality flavours. A traceability protocol also ensures that each product can be traced back to its source materials and production stages, providing clients with an added layer of confidence in the product’s integrity.

The company is keenly exploring adaptogenic and fusion flavours, reflecting a blend of wellness and culinary innovation. Adapto genic botanicals such as ashwagandha, reishi mushrooms, and hibiscus are finding their way into new formulations, while East-meets-West combinations, like tamarind-coconut or miso-lime, bring unique dimensions to their evolving flavour repertoire. With an ear to the market and a commitment to quality, Superb Formulations is well-positioned to continue offering unique, top-tier flavours that meet both consumer and client demands.