The backbone of a thriving agricultural sector, in a country like India where the industry holds a vital position, are the seeds that sprout into nutrient-rich food. With the changing climatic and environmental conditions, the need for producing resilient seeds, which complement the soil and weather conditions in diverse regions is rising. Farmers today are more aware of their requirements, more conscious of what their land and their crops require, and the advanced techniques and innovations that enable greater harvest production. India’s leading, research-focused seed production and distribution organization - Siri Seeds takes into account the needs of the farmers, to innovate seeds that deliver desired results.
A company for farmers, by farmers, Siri Seeds commits itself to relentless innovation, delivering unique seeds for a diverse range of crops, aligned with the particular needs of the farmers. With over 24 years of experience backing it up, the company has carved a distinguished position for itself, connected closely with farmers and supporting their growth. Beyond production, the company’s farmer-centric ethos is visible in its special program - Siri Vikas, designed to bring the farming community together through collaborative research projects.
Vision, Mission, and Drive
Founded by four passionate professionals that continue to guide the culture, mindset, and ethos of the company, Siri Seeds’ vision is to be recognized by farmers and business partners as one of the best companies in the agricultural sector that works for the betterment of farmers' lives. On the mission to achieve this goal the company emphasizes on providing quality products to the farming community year after year at an affordable price.
“The four of us, all sons of farmers, bring diverse professional expertise, but a shared vision of fulfilling the needs of farmers, and supporting them throughout the journey from seed identification and planting to harvesting”, shares Rakesh Reddy, Director.
Through intensive research and examinations of farmer requirements, extensive professional experience in varied agricultural companies, and understanding of technology, the founders identified how farmer needs can be met, leading to the formation of Siri Seeds. Starting from scratch, the company has grown into a 200 cr cr turnover empire, and has achieved several awards as the best seed production partner. It has expanded its portfolio to include a variety of crops including maize, sorghum, sunflower, vegetables, paddy, mustard, bajra, and SSG. Specializing in rice and maize, the company is also experimenting with hybrids.
In its continuous pursuit of making farmers’ lives better with products and solutions that help them achieve their desired crop performance and yield, the company is constantly supported by a strong workforce. Treating its staff like an extended family, Siri Seeds focuses on cultivating a nurturing work culture, trying to integrate policies and facilities that align with the workers’ goals and needs. Its continuous efforts have earned the place recognition as a great place to work.
Alongside the dedicated team, the company’s approach of connecting with the farmers one-on-one, conducting product differentiation activities, discussing farmers’ goals, and utilizing the gathered data to direct its research and support the development of innovative products is what sets it apart. This development process, followed by an intensive testing phase wherein the newly designed products are shared with the same farmers, and only after their complete satisfaction are produced comprehensively, reflects the company’s commitment to designing performance-driven solutions.
"From zero to 200 crore in 24 years, Siri Seeds' growth reflects our commitment to quality, innovation, and financial discipline. Thanks to our dedicated team and partners, we continue empowering farmers and advancing sustainable agriculture. Together, we look forward to achieving even greater milestones ahead," says Vivekanand A, Director of Finance.
Tech and Innovation Integration
Evolving with the times, farmers today are using drones for diverse uses from seed sowing to fertilizer and pesticide application. Technology is seeping deep into the agricultural practices whether it involves evaluating damage due to insects and pests, getting pictures of the crops, or controlling and minimizing the use of any spray.
“Earlier farmers used to often spray chemicals simply because their neighbor was doing it. But now, they are evaluating the needs of their crops using drone cameras to see how much infestation there is, and only spraying as much is needed and whenever it is needed. The spraying process is also done via drones, reducing the time taken to a mere 10 minutes”, adds Rakesh Reddy.
Drone spraying not only saves time but also costs for farmers, demanding lesser chemical quantities for covering a wider area. AI and advanced technologies are also playing a key role in identifying the kind of infestation that a crop is suffering from, and identifying the specific remedial measures. The implementation and adoption of faster and more streamlined payment methods like UPI have also revolutionized agricultural transactions. Leveraging these advancements, Siri Seeds is not just delivering optimal products, but creating a seamless experience for the farmers.
On the front of innovation, the research-based, DSIR-approved company is strengthened by its robust R&D capabilities, coupled with the supervision of Rakesh Reddy, the Director. The team embraces innovation in its products as well as technology integrations, researching every new advancement to create better performing products. The products are extensively tested, and farmers are educated about them, to enhance their yields, Pan India.
“At Siri, our farmer-centric programs are a distinctive feature that set us apart. Our innovative way of approaching farmers through our dedicated staff members who act as messengers, taking our innovation to every farmer across India, helps us ensure our products are tried in real-life conditions to gain honest feedback which strengthens our research further”, adds Rakesh Reddy.
The company’s farmer-centric ethos is visible in its special program - Siri Vikas, designed to bring the farming community together through collaborative research projects
Reaching Pan India
With a central hub at Hyderabad, Siri Seeds distributes its products pan India. Growing for a single point distribution system to a wide network of over 15 CNF agents, who pass on the products to distributors who enhance accessibility for farmers across states. The strategically positioned distributors in key regions handle the entire region, simplifying the distribution process, eliminating unnecessary stakeholders, and ensuring competitive pricing which favors farmers.
With a legacy of excellence spanning over two decades, Siri Seeds is working relentlessly towards expanding its portfolio and introducing some hybrid varieties, and plans on exploring more routes for seamless transportation. The company aims to leverage the rail network to transport its goods across India, without any hassle. In achieving this growth, the company has been significantly supported by its numerous industry collaborations, MOAs, and partnerships on the global platform. Its international affiliation reflects the company’s focus on bringing the best quality of seeds to the farmers, finding the optimal varieties from across lands.
Committed to farmer growth and success, the company has big ambitions to continue growing, doing what it does best, which is creating products that positively meet the farmers’ needs and offer exceptional yield. “As Managing Director of Siri Seeds, I am dedicated to driving innovation and quality to position our company among India's top 5 seed producers. Our focus remains on empowering farmers with superior seeds, ensuring sustainable growth and contributing significantly to the nation's agricultural success,” says the Managing Director.
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